Thursday, 18 November 2004

Dismissed

Destiny Fulfilled completes a quartet of albums from DC (in all the groups various incarnations). From the bland self-titled debut to multi-platinum breakouts The Writing’s On The Wall (1999) and Survivor (2001), DC has delivered consistent commercial and creative success. Expectations for the fourth album were understandably high.

Upon opening the CD jewel case the listener (captive audience) is exposed to a marketing onslaught from Tommy Hilfiger’s True Star campaign (fronted by Beyoncé) and McDonald’s tour sponsorship pack-ins.



Destiny Fulfilled opens with the dynamite duo of Lose My Breath and Soldier (video promo already available online). This listener was so impressed that he had to play them twice a la Michael Jackson’s Dangerous. Then something unexpected happened. It all went so horribly, horribly wrong! Ballad followed ballad showcasing what we already know; the girls harmonise without peer and Beyoncé is the star. Where did the attitude-enthused anthems, Bootylicious, Bills, Bills, Bills and feted CD/DVD flipside technology go? Beyoncé’s second solo album may provide the answer.

If the band's manager, Mathew Knowles, is so astute then why didn’t he assemble an EP or greatest hits package – a fitting final curtain call for DC - instead of this misguided mess? Fulfilled suffers from Beyoncé’s solo success and has echoes of The Jacksons Victory (1984) album. Will a Victory tour debacle follow?

For the time being I'll seek sonic solace in my Canadian roots, and listen to DC's stablemate Avril Lavigne. The string section on Nobody's Home is sublime.