Tuesday, 8 March 2005

No second stringer

With the triumphs of Walkman and Trinitron a distant memory, Sony has announced the appointment of Howard Stringer as CEO of the company and software that will link a PSP to a Mac and PC. This clearly demonstrates a shift in strategy and owes much to the success of Steve Jobs' resurrection of Apple and its "i" brands.

Stringer steered Sony's 'software' division for a decade and will now focus on better integration with hardware in his new role or at least that should be his focus. A new range of cool looking Network Walkman's were revealed today. Yet iTunes and iPod (in all its incarnations) is still an unbeatable combination.