Tuesday, 8 August 2006

Monetize MySpace

Google will snatch away affluent eyeballs from Yahoo!

The ubiquitous search engine company has signed a lucrative search and contextual advertising deal with MySpace.

"Under the terms of the agreement, Google will be obligated to make guaranteed minimum revenue share payments to Fox Interactive Media of $900 million based on Fox achieving certain traffic and other commitments," the companies said.

As an avid AdSense publisher, I'm hoping that there will be opportunities to customize MySpace templates and add content banners (AdSense for RSS whilst you're at it). Plus MySpace referral links, which would garner payments for new sign-ups (see sidebar for current examples).

Perhaps, in light of the above announcement, Yahoo! Publisher Network will now open to international publishers. The company needs to, yesterday.