Wednesday, 10 January 2007

This Phone Is Not A Toy

Goodbye Apple Computer. Hello Apple Inc.

With the advent of the long rumoured iPhone, Apple is, officially, a consumer electronics company. Stanley Kubrick, Gene Roddenberry and E.T. would be proud of Steve Jobs' telecommunications device and seeing Mac OS X, in a portable context, could be portentous! Does the iPhone form factor herald the shape of future iPod iterations?

Whilst the iPhone isn't available in the UK until Q4 2007. We can at least look forward to Apple TV shaking things up a bit in terms of vertical integration in the broadcasting industry (despite the limited range of iTunes movies and television series available at time of writing). There's shelf space for Apple TV next to Wii.

Sony, my other favourite brand, are you paying attention?