Friday, 27 April 2007

Sayonara "Father of PlayStation"

The "Father of the PlayStation" is stepping down from his position of CEO of Sony Computer Entertainment.

"Kutaragi has said that he has been considering this decision for some time. He stated that, in the six months since the appointment of Kazuo Hirai as President in December, the new generation of management, led by Mr. Hirai, has continued to develop. With the March introduction of PS3 in Europe completing the successful launch of PS3 worldwide, Mr. Kutaragi has identified SCE's Annual Shareholders' meeting in June as the ideal timing to pass on the torch to the new generation of management. Mr. Kutaragi will now apply his extensive technological knowledge and leadership skills to take on new challenges beyond the world of PlayStation. Sony and SCE will continue to seek Mr. Kutaragi's input and ideas from a broad perspective, while continuing to support him as much as possible in the realization of his dreams."

Can Spider-Man 3 save Sony and its ailing brand equity?