This weekend I really can't wait to see the first live-action Transformers movie in Colchester, Essex! My generation grew up with Hasbro's inspired rebranding - with a lot of help from Marvel - of Takara Tomy's Japanese puzzle toys Diaclone and Micro Change. And Transformers, alongside their ingenious stablemates, Microman and Zoids, are amongst some of the most imaginative and clever toy lines ever conceived.
Critics may lambaste Hollywood for its voracious consumer-orientated ideology in the wake of Star Wars revolutionising merchandising - eclipsing box office receipts tenfold. I'm guilty of perpetuating the phenomenon, and dutifully aspire to George Lucas' and Steven Spielberg's adoration of toys; the term gadgets sweetens the pill somewhat. Movie-making is a glorious playtime, which can, at its best, also instruct and educate. Go on fellow deconstructionists, discuss.
So, Michael Bay, director of Transformers, it's over to you for some serious Autobot vs Decepticon bot-bombast! Review to follow.
Critics may lambaste Hollywood for its voracious consumer-orientated ideology in the wake of Star Wars revolutionising merchandising - eclipsing box office receipts tenfold. I'm guilty of perpetuating the phenomenon, and dutifully aspire to George Lucas' and Steven Spielberg's adoration of toys; the term gadgets sweetens the pill somewhat. Movie-making is a glorious playtime, which can, at its best, also instruct and educate. Go on fellow deconstructionists, discuss.
So, Michael Bay, director of Transformers, it's over to you for some serious Autobot vs Decepticon bot-bombast! Review to follow.
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