Monday, 17 September 2007

Generation Xbox

Microsoft wants video gamers to "finish the fight" when the last chapter of its "Halo" trilogy comes out next week, but a carefully crafted merchandising strategy will make sure Master Chief lives on for years to come.

"Halo" is crucial to the success of Microsoft's Xbox video game business, which has lost billions of dollars since it was started in 2001 as a way to counter Sony Corp's growing dominance.

Hailed by some as the "Star Wars" for Generation Xbox, the "Halo" franchise has spawned a mini-empire of licensed toys, clothing and tie-ins. The game features a space marine called Master Chief trying to save humanity from an alien army known as the Covenant.

Xbox 360 Halo 3 Limited Edition Console

The console features an exclusive "Spartan green and gold" finish and comes bundled with a matching Xbox 360 Wireless Controller, 20GB Hard Drive, Headset, Play & Charge Kit, and exclusive Halo 3 Gamer Pics and Theme (available via Xbox LIVE download).



Box contents:

*Halo 3 Special Edition Console
*Halo 3 Special Edition Wireless Controller
*Halo 3 Special Edition 20GB Hard Drive
*Halo 3 Special Edition Wired Headset
*Play & Charge Kit
*Halo 3 Special Edition Gamer Pics and Theme (Exclusive download via Xbox LIVE)
*Component HD AV Cable
*Ethernet Cable
*HDMI Port
*Xbox LIVE Silver Membership
*One-month Xbox LIVE Gold Membership