Thursday, 10 April 2008

PS3 gets DTS-HD Master Audio next week

DTS-HD MASTER AUDIO NOW AVAILABLE FOR PLAYSTATION 3 COMPUTER ENTERTAINMENT SYSTEM

ADVANCED CODEC RAISES BAR FOR HIGH DEFINITION ENTERTAINMENT

MORE THAN ONE HUNDRED BLU-RAY MOVIES / CONCERT VIDEOS FEATURING PREMIUM DTS-HD MASTER AUDIO™ SOUNDTRACKS AVAILABLE

PR for: DTS Corporate
DTS, Inc. (NASDAQ: DTSI) a digital audio technology company dedicated to delivering the ultimate entertainment experience, has announced that its DTS-HD Master Audio™ technology is now available for the PLAYSTATION®3 (PS3™) computer entertainment system. DTS-HD Master Audio is capable of delivering audio that is bit-for-bit identical to the studio master at super high variable bit rates (up to 24.5 Mbps on Blu-ray™ Discs). This bit stream is so fast and the transfer rate so high that it can deliver 7.1 audio channel, 96k/24-bit sound identical to the original studio master. DTS’ single-bit-stream codec design enables supremely efficient content programming and consumer playback. PS3 can be upgradable to decode DTS-HD MASTER AUDIO by simply downloading the upcoming firmware upgrade on April 15th, 2008.

“We are extremely pleased that Sony Computer Entertainment (SCE) is adding the full spectrum premium DTS-HD Master Audio codec into the PS3 so that more than 10 million owners of one of the best selling computer entertainment systems can have the best sounding, most efficient and flexible audio technology available as well,” said Brian Towne, Senior Vice President and General Manager, Consumer Division at DTS. “DTS-HD Master Audio is fast becoming the must-have feature for high definition entertainment enthusiasts.”

"PS3 was designed to enable delivery of new and improved technologies like DTS-HD Master Audio," said Teiji Yutaka, Senior Vice President, Software Platform Development, SCE. "So we are delighted to be able to offer this capability to PS3 users."

About DTS
DTS, Inc. (NASDAQ: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of 5.1-channel surround processor, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Blu-ray Disc and Surround Music software. DTS audio products are featured on more than 27,000 motion picture screens worldwide. Founded in 1993, DTS is headquartered in Agoura Hills, California and has offices in the United Kingdom, Ireland, France, Italy, Canada, Hong Kong, Japan and China. For further information, please visit www.dts.com DTS is a registered trademark of DTS, Inc.

”PLAYSTATION” is a registered trademark, and “PS3” is a trademark of Sony Computer Entertainment Inc.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause DTS’ results to differ materially from historical results or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words “planned,” “expects,” “believes,” “strategy,” “opportunity,” “anticipates” and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or financial or operating performance; statements of belief and any statements of assumptions underlying any of the foregoing. The potential risks and uncertainties that could cause actual growth and results to differ materially include, but are not limited to, the timing, costs and attention attendant to the divesture of the non-consumer business, the transition to the next generation optical drives and consumer adoption of such technology, the rapidly changing and competitive nature of the digital audio, consumer electronics and entertainment markets, the Company’s inclusion in or exclusion from governmental and industry standards, customer acceptance of the Company’s technology, products, services and pricing, risks related to ownership and enforcement of intellectual property, the continued release and availability of entertainment content containing DTS audio soundtracks, changes in domestic and international market and political conditions, risks related to integrating acquisitions and other risks and uncertainties more fully described in DTS’ public filings with the Securities and Exchange Commission, available at www.sec.gov. DTS does not intend to update any forward-looking statement to reflect events or circumstances arising after the date on which it was made.

Press Contact for DTS:
Mark Smotroff
e5 Marketing, Inc.
415 332 0718
smotroff@pacbell.net