Thursday, 5 June 2008

The O2 Arena

The halo of geek chic is in full effect and WWDC enjoys a public profile comparable to Macworld!

The buzz surrounding next week's WWDC 2008 is bordering on the feverish! Only a brand with Apple's mindshare could garner such frenetic excitement, from the mainstream mass media, for what is, arguably, exclusively a 'developers delight'!

Not only is there incessant talk of the iPhone 2/3G, there's Mac OS X 10.5.4 (didn't we all just download 10.5.3 last week?), Mac OS X 10.6 codenamed 'Snow Leopard', and a much-needed .mac makeover! The latter holds the most compelling secrets, and may convince me to renew my subscription in October!

Everything hinges on the iPhone 2 and whether or not O2, the exclusive UK network carrier, offers Apple's second generation mobile device at a compelling price point alongside pay-as-you-go deals! If so, I'm sold and it'll be goodbye Orange! Readers who watch Channel Four's Dispatches series will appreciate the pay-as-you-go bias!

Further to the iPhone and .mac refresh, I'm predicting that there'll be an announcement regarding a new portable device called Mac nano...