Friday, 16 September 2011

Use the Force for Good!



This week's release of Star Wars on Blu-ray disc has witnessed memorable marketing initiatives around the globe.

From the BT Tower becoming the world's largest lightsaber to Stormtroopers from the 501st Legion protecting New Yorkers from Jawas and Stand Up To Cancer. The latter affects us all, either directly or indirectly. Personally, I've lost family and friends to cancer, which is why I'm compelled to share this...

Lucasfilm has announced that in celebration of the September launch of Star Wars: The Complete Saga on Blu-ray, it is linking up with celebrities, eBay and Major League Baseball to ask fans to Use the Force for Good to support Stand Up To Cancer (SU2C). SU2C funds groundbreaking cancer research that will get new therapies to patients quickly and save lives.

SU2C Ambassadors Aziz Ansari, Zach Galifianakis, Bill Hader, Ed Helms, Ken Jeong, Jaime King, Seth Rogen, Andy Samberg and Emma Stone – along with Star Wars alum Samuel L. Jackson – will each Use the Force for Good as they recreate classic Star Wars scenes to raise awareness for cancer research.  The all-star video tribute appears on the Star Wars YouTube channel youtube.com/starwars.



“Lucasfilm joining with eBay, Major League Baseball and a wonderful group of actors is an amazing force for good being brought to bear in Stand Up To Cancer’s fight against this disease, and we are profoundly grateful,” said SU2C Co-Founder Sue Schwartz. “With one in two men and one in three women diagnosed in their lifetimes, cancer affects us all.  SU2C’s mission is to persuade each and every person to support the scientists working to end cancer, and this initiative gives legions of Star Wars fans fun and easy ways to do that.”

“We are thrilled to be using the launch of Star Wars: The Complete Saga on Blu-ray as a call to action for our fans to Use the Force for Good,” said Kayleen Walters, Senior Director of Marketing at Lucasfilm. “We are happy to use the power of Star Wars to support this noble cause.”