Aside from announcing a new iPad supporting Retina display. The Cupertino-based company unveiled a refreshed Apple TV with 1080p support, alongside Software 5.0 (available for the existing model) and iCloud integration.
It won't sway me to make an instant purchase; PS3, Xbox 360 and a Sony Blu-ray disc player with BRAVIA Internet Video has me covered for catchup TV; Apple TV would be an indulgence for this tech enthusiast. Plus Roku's range of set top boxes still has the edge with regards to third-party support for now.
The new Apple TV is priced at £99, the same as its predecessor.
Are any of you planning on upgrading or buying an Apple TV for the first time with this release? Please let me know in comments.