Last August Sky launched Now TV for Xbox 360.
Already available for PC, Mac, Android and iOS devices. This rival to Netflix and LOVEFiLM grants full access to all 11 Sky Movies live channels for those taking the Sky Movies Pass subscription.
A 30-day free trial of the Pass is available now, after which it costs £15 per month. You could subscribe to both LOVEFiLM Instant and Netflix for £11.
Where does this leave the excellent Sky Go?
Do you use Now TV and is it worth £15 per month? Let me know in comments...