Sky and Microsoft are offering new members a 1-month free trial, which includes 800 Microsoft Points for Xbox Gold members, until January 31 here.
A further 1600 Microsoft Points are being offered to users who continue to subscribe for a least 1-month at £8.99.
Despite an eye-watering entry fee of £15 per month, following a 3-month introductory period, I've taken the plunge as there's a backlog of recent movies clamouring for my attention: Rise of the Planet of the Apes, Mission: Impossible - Ghost Protocol...
Later this month I'll update with my thoughts on NOW TV, and how the service compares with UK rivals LOVEFiLM and Netflix. The latter announced and launched 'Super HD' (AKA Full 1080p) at this year's CES and is trialling 3D in the US via the company's Open Connect network of ISP partners. Is this the future of streaming and do you care?