It's been a busy fortnight for LOVEFiLM, the Amazon-owned company, beginning with the announcement of an exclusive deal to stream The Walking Dead in the UK.
“Securing the exclusive streaming rights to The Walking Dead is another exciting development for us," said Chris Bird, director of film strategy at LOVEFiLM.
"It is seriously impressive that the show has become one of the most-watched drama series in basic US cable history, and a real testament to its quality. We are thrilled to bring this great content to our members, especially as we are the only subscription service in the country to do so.”
If zombies aren't your cup of tea. LOVEFiLM is also bringing classic Star Trek franchises to Instant starting with The Original Series and Voyager!
"We're excited to partner with Lovefilm and their terrific subscription service on an agreement that will bring their UK and German subscribers a range of CBS content that audiences around the world are very passionate about," said Amando Nuñez, president and CEO of CBS Global Distribution Group.
"This is another example of the growing licensing opportunities available for CBS' world class content in a dynamic global marketplace."
Perfect late night binge-viewing fodder.
Further to this. LOVEFiLM has rolled out a significant, and much-needed, app update across multiple platforms, including PS3, Xbox 360 and Sony Blu-ray players with Bravia Internet Video, in its escalating battle with Netflix.
The addition of a recommendation engine and Watchlist witnesses some regained ground. However, there's no in-app rating nor surround sound support - the latter is a major oversight.
The company has begun migrating customers to Amazon accounts. Presumably ahead of any possible rebrand and Kindle TV launch later this year. My money is on LOVEFiLM morphing into Amazon Instant Video.
What do you think?
I'm off to watch He-Man and the Masters of the Universe...