Since the summer I've been evangelising the merits of owning a NOW TV Box to family and friends. I own two, myself.
From today consumers can purchase the NOW TV Box online and in-store from Argos, Currys and PC World, with John Lewis to follow. These include a range of bundled passes for Sky Movies and Sky Sports.
You'll be able to buy a NOW TV Box with a 24-hour Sky Sports Day Pass for £15 or you can opt for a bundled 3 month Sky Movies Pass for £25 - a saving of between £5 and £10 respectively.
“The NOW TV Box lets customers instantly transform their regular TV into a Smart TV and these brand new bundles make it even easier for people to access great live sport and the biggest and best movies on their main TV,” said Gidon Katz, Director of NOW TV. “With Christmas just around the corner, we believe that the NOW TV Box will be this year’s ultimate stocking filler.”
An in-store presence is an inspired move by Sky and steals a march on its rivals Netflix and LOVEFiLM.
You can read my five star review here.