Much has been made of the recent Amazon Prime price hike in the UK and US! Combined with ongoing speculation the company will add a music streaming service and release its own media streamer to directly compete with Apple TV and Roku in the spring.
This has been further fueled by photos of an apparent Bluetooth controller for the unannounced streaming device. The controller could be used with Kindle Fire, which has a thriving Android-based games store. It's worth noting Amazon recently acquired Double Helix Games, developer of the Xbox One Killer Instinct and multi-platform Strider reboots.
Looks like a prototype Xbox One controller and the anthesis of ergonomic design. Please let me know your thoughts in comments.