Last week NOW TV debuted on the PS4 and today it's the turn of Microsoft's multimedia powerhouse Xbox One!
"We're pleased that NOW TV has joined the ever growing list of entertainment apps and services on Xbox One," said Pawan Bhardwaj, UK Xbox Live product manager.
"Sky is an important partner for Xbox."
NOW TV joins an array of apps including Amazon Instant Video, Blinkbox, Netflix and YouTube. Not forgetting you can connect Sky+ and Virgin Media TV via HDMI to Xbox One and use the voice commands and OneGuide to control everything.
It's worth noting you no longer need an Xbox Live Gold subscription to stream content from third-parties.
The Xbox One is getting a 3D Blu-ray update next month. Add BBC iPlayer, DLNA or Plex and Xbox One becomes the quintessential multimedia streaming hub for the living room.
Join NOW TV here. No contract.