Luke Skywalker’s absence from the final trailer for The Force Awakens has ignited much debate and controversy. Has he turned to the dark side or gone into hiding like Obi-Wan Kenobi in A New Hope? This is a masterstroke and preserves the mystery, which is so lacking in Hollywood marketing.
Director JJ Abrams admits: “It’s no accident.” He added: “These are good questions to be asking. I can’t wait for you to find out the answers.”
Abrams goes on to say he's still working on the movie ahead of its premiere in theatres this December. “My guess is we’ll probably be doing visual effects for the next three or four weeks, even though the cut will be done,” he said. “We still have another scoring session with John Williams, who’s a god when it comes to music, so it’s been an ongoing, surreal experience. I just cannot wait for the movie to be out in the world.”
The co-creator of Lost is no stranger to unlocking the mystery box on film and television. Much was made of attempts to keep Khan's identity hidden in Star Trek Into Darkness. That didn't work out so well.
Whatever happens, I admire the brilliance of this campaign. So very little is known about The Force Awakens. But, I already care about new characters Rey and Finn.