Star Wars Shop

December 04, 2007

Gears of War Boot Camp

This time last year I was Wii-living my childhood, and Gears of War was garnering critical acclaim! I couldn't justify purchasing an Xbox 360 - especially after my first generation Xbox had failed. Well, Gears of War has finally arrived for Windows, which means Boot Camp comes to my aid at long last!

Gears of War for Windows features the amazing tactical action and multiplayer excitement found in the Xbox 360 version, but also adds a variety of all-new content, including three new multiplayer maps, a new multiplayer mode, game editor, five new game chapters and DirectX10 support.

Gears of War thrusts gamers into a deep and harrowing story of humankind's epic battle for survival against the Locust Horde, a nightmarish race of creatures that surface from the bowels of the planet.With Gears of War, Epic returns gamers to the massively scoped worlds, memorable characters, co-operative gameplay, and hyper-realistic combat that gamers have come to expect from the franchise, plus a few new surprises.

I also purchased Common Wireless Controller (Xbox 360/PC). However, the pack-in also includes Crossfire - Wireless Gaming Receiver for Windows. Don't make the same mistake that I did and purchase one separately! Amazon, erroneously, promotes it as a perfect partner! Sending this back for a full refund.

Labels: , , , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

October 23, 2007

Vanquishing Vista

Mac OS X 10.5 Leopard is released to retail on Friday October 26th and Amazon.co.uk is offering 6% off the pre-order price for both client versions:

Mac OS X 10.5 Leopard (Single-user license)
Mac OS X 10.5 Leopard Family Pack (5-user license)

*Introduces over 300 new and enhanced features to OS X, including a new desktop and updated finder enabling easy browsing and sharing between multiple Macs
*Take advantage of the latest developments in processor hardware with full native 64-bit support, multi-core optimization, and new Core animation
*Preview files without opening an application using Quick Look
*Easily and automatically back up and restore lost files or a complete Mac with Time Machine
*Create groups of applications and instantly switch between them with Spaces

Will Mac OS X 10.5 Leopard be worth the wait? Of course it will! And pre-orders are more than double that of Mac OS X 10.4 Tiger! Various online forums are positing that the increase is related to the advent of Boot Camp and native Microsoft Windows OS support! Certainly PC-based games, such as the stunning Half-Life 2: The Orange Box, can now be played with a copy of Windows Vista Home Premium installed! And, in fairness, I've experienced no problems with running Windows Vista on my Intel-based Mac!

I'll post my Mac OS X 10.5 Leopard review in short order!

Labels: , , , , , , , , , , , , , , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

September 24, 2007

Combat Concluded

A question for you! Will you be buying an Xbox 360 (if you don't already own one) to play Halo 3? Is it worth running the risk of the Red Ring of Death?

Labels: , , , , , , , , ,

Bookmark and Share AddThis Feed Button

September 17, 2007

Generation Xbox

Microsoft wants video gamers to "finish the fight" when the last chapter of its "Halo" trilogy comes out next week, but a carefully crafted merchandising strategy will make sure Master Chief lives on for years to come.

"Halo" is crucial to the success of Microsoft's Xbox video game business, which has lost billions of dollars since it was started in 2001 as a way to counter Sony Corp's growing dominance.

Hailed by some as the "Star Wars" for Generation Xbox, the "Halo" franchise has spawned a mini-empire of licensed toys, clothing and tie-ins. The game features a space marine called Master Chief trying to save humanity from an alien army known as the Covenant.

Xbox 360 Halo 3 Limited Edition Console

The console features an exclusive "Spartan green and gold" finish and comes bundled with a matching Xbox 360 Wireless Controller, 20GB Hard Drive, Headset, Play & Charge Kit, and exclusive Halo 3 Gamer Pics and Theme (available via Xbox LIVE download).



Box contents:

*Halo 3 Special Edition Console
*Halo 3 Special Edition Wireless Controller
*Halo 3 Special Edition 20GB Hard Drive
*Halo 3 Special Edition Wired Headset
*Play & Charge Kit
*Halo 3 Special Edition Gamer Pics and Theme (Exclusive download via Xbox LIVE)
*Component HD AV Cable
*Ethernet Cable
*HDMI Port
*Xbox LIVE Silver Membership
*One-month Xbox LIVE Gold Membership

Labels: , , , , , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

September 05, 2007

Xbox 360 Messenger Kit

The Xbox 360 Messenger Kit, which includes a Chatpad and Xbox 360 headset, allows users to easily chat with friends or family on Xbox LIVE and Windows-based PCs. The automatically backlit Chatpad quickly connects to any Xbox 360 controller and can be easily controlled with simple thumb strokes so users can simultaneously chat and play games with ease.

Amazon.co.uk is offering this cool piece of gaming kit for £19.99. This is currently cheaper than Play.com and Game.

Labels: , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

August 24, 2007

Elite Launch

Xbox 360 Elite launches today! It may lack the razzle-dazzle of a true next generation console release (this is a marketing relaunch). But, is significant in so much as Microsoft can now begin aggressive price reductions, in earnest and much to Sony's chagrin, and introduce the feted Falcon - the internal codename for their updated Xbox 360 motherboard housing smaller, cooler, 65nm Xenos and Xenon chips - and improve product reliability!

The "red ring of death", as it's known to gamers, has fuelled consumer anxiety and resistance since the Xbox 360 debuted, overheating, in holiday 2005. Subsequently the console has attained the brand diluting reputation of an alleged 33% hardware failure rate. With the benefit of hindsight it appears that I was wise to cancel my pre-order!

The Elite includes a 120GB hard drive, a high-definition multimedia interface (HDMI) port, a high-definition cable, and a premium black finish for the console, wireless controller, and Xbox Live headset.

A welcome iterative upgrade, the Elite still falls short compared to the PS3's multimedia credentials! The form factor remains unchanged, the Falcon isn't in mass production yet, and there's no Wi-Fi or HD DVD out-of-the-box. And, perhaps a deal breaker for some, US-based gamers are already reporting that the Xbox 360 Premium console is now sporting HDMI too!

This calls into question the Xbox 360 Elite's desirability and value. However, I'll leave that vexing conundrum to you and daydream about playing Virtua Fighter 5 (Xbox 360) on a redesigned machine using 45nm chips. Have a good weekend y'all.

Labels: , , , , , , , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

August 19, 2007

BioShock Boot Camp

BioShock (Xbox 360) is the "genetically enhanced" first person shooter that lets you do things never before possible in the genre: turn everything into a weapon, biologically mod your body with plasmids, hack devices and systems, upgrade your weapons and craft new ammo variants, and experiment with different battle techniques in an incredible and unique underwater city.

You are a cast-away in Rapture, an underwater Utopia torn apart by civil war. Caught between powerful forces, and hunted down by genetically modified splicers and deadly security systems, you have to come to grips with a deadly, mysterious world filled with powerful technology and fascinating characters. No encounter ever plays out the same, and no two gamers will play the game the same way.

BioShock is loaded with some of the greatest, most modifiable weapons to ever blast their way into a shooter. But guns alone won't be enough to defeat the devious AIs of Rapture. There are literally hundreds of other strategies players can use to take out their enemies.

Here are just a handful of reviews for this landmark video game:

Official Xbox Magazine (UK) 100/100
"Amazingly written and beautifully constructed, it's a complete emotional rollercoaster which we can't draw any parallels with. . . You'll be playing this game for months to come, exchanging story elements to build up the bigger picture, and arguing about what it all means."

Eurogamer Review 10/10
"It takes the tired, worn-out FPS genre by the scruff of the neck, reinvents and bends it out of shape in such a breathtaking fashion that it's going to take something very special to top this in the months and years ahead."

Gameinformer 10/10
"It’s ingenious, enthralling, and a masterpiece of the most epic proportions. In terms of delivering chilling atmosphere, dynamic combat, and startling revelations, games just don’t come any better than BioShock."

Gametap 10/10
"BioShock is one of the few games that I’ve reviewed in my entire career that I feverishly want to go back through and play again."

1up 10/10
". . . . . an experience that's richly and utterly complete, and one that engages the player in a constant dialogue, BioShock is virtually unassailable."

Games Radar 10/10
"A mesmerising masterpiece of horror, the only glaring weakness we can find in BioShock is that it may be too unusual, too original, too artistic and too genius to be embraced by the general public."

GamePro 5/5
"It leaves its mark on a genre that has its fair share of memorable titles and it does it with style and panache. It is easily one of the best games of the year."

Gamespy 5/5
"An unparalleled achievement. No other game comes even remotely close to it in terms of raw emotional connection."

UGO.com A
"There's nothing which will make you ever want to stop playing; you'll simply curse under your breath and get on with killing Splicers and hunting Little Sisters."

IGN 9.7/10
"BioShock stands as a monolithic example of the convergence of entertaining gameplay and an irresistibly sinister, engrossing storyline that encompasses a host of multifaceted characters. This is an essential gaming experience."

Teamxbox 9.5/10
"It's inventive and entertaining, with a number of twists and unexpected situations that'll have you on the edge of your seat. . . It's rare to find a game that has both quality in its engineering and quality in its gameplay."

PC Gamer (UK) 9.5/10
"Succeeds so stunningly on three fronts: narrative, emergence, and a sense of place. If another game did just one of these as well as BioShock, it would immediately qualify as a classic. When a game comes along that does all three, we can only be baffled and thankful."

Xbox World 360 9.4/10
"It's a gruelling game of resource management, and as the ammunition dries up, you end up having to improvise. And more often than not, Bioshock will reward you heavily for thinking outside the box."

Such unanimous praise, from the upper echelons of the gaming press, has convinced me to pre-order BioShock (PC), thus proving the maximum that 'Boot Camp is for Games' too! The more adventurous, amongst you, may even go as far as buying an Xbox 360 Elite to play this on!

Labels: , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

August 06, 2007

The One

Looks like there's a bug (or three) with the latest Windows Live OneCare 2.0 Beta! OneCare Tune-up appears to run correctly, but upon completion reports innumerable errors! For example an unknown error prevented Disk Fragmentation (perhaps due to Boot Camp disk partitioning). However, when I log back in, it reports that the PC status is good. Initially I assumed that my Windows Vista Home Premium installation was at fault!

For those of you who are unfamiliar with this story. My OEM (original equipment manufacturer) copy of Windows Vista Home Premium is installed, via Boot Camp, on Intel-based Mac hardware and presumably is not officially supported (if someone at Microsoft would like to clarify the company's position regarding Intel-based Mac hardware, I'd be happy to post). It is worth pointing out that product activation was successful. Therefore, if you're wondering whether or not to opt for the considerably cheaper OEM edition, I'd suggest that you go ahead, your bank manager will thank you.

I decided to post a query on The Windows Experience Blog. Brandon has kindly confirmed that this issue is affecting some (if not all) PCs too. I'll await the next automated update.

Overall Windows Live OneCare neatly integrates automated anti-virus and malware protection, updates, PC performance and backup services within a single easy-to-use front-end. Think .Mac, albeit splintered, during its infancy.

I doubt if I'll be using Windows Vista Home Premium enough to justify purchasing an annual subscription once the free trial ends. Should .Mac integrate Google goodies sans subscription (as early as tomorrow's new Mac announcements and evinced by current iDisk outages), Microsoft maybe forced to review its subscription-based strategy. This would be a win-win for both Mac and Windows users.

Labels: , , , , , , , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

July 23, 2007

Windows Live Writer

Switched back to Windows Vista! Why? I'm keen to give Windows Live Writer Beta 2 a test drive and there's currently no Mac OS X client (get your skates on Mac Business Unit (Mac BU)).

Microsoft has built a powerful desktop application blogging tool, which largely precludes the need to directly login to your blog account. Windows Live Writer can publish to Windows Live Spaces, Sharepoint, WordPress, Blogger, LiveJournal, TypePad, Moveable Type, Community Server, and many other weblog services.

Windows Live Writer is by no means unique. There's an abundance of third party applications and widgets available for both Windows and Mac platforms. Yet, Windows Live Writer goes someway to consolidate rich publishing in one easy-to-use application. Setup is a breeze. However, I'd like to see more formatting options - such as justify - made available from the GUI. Of course you can switch to HTML and, manually, insert code yourself.

You can post directly from within Windows Live Writer or save drafts locally and/or online. A very useful trick it has up its sleeve; updated drafts, saved locally, will overwrite the online draft if you saved at both locations. Therefore you don't need to worry about reconciling different versions or accidentally double posting (a bane of bloggers everywhere)!

Labels: , , , , , , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

June 22, 2007

Windows Experience

After installing Mac OS X 10.4.10 Combo Update (Intel), repairing permissions both before and after applying the iterative update. I rebooted into Windows Vista!

Last night I noticed the Windows Update icon had appeared on the taskbar! I double-clicked to see what updates were available, and it was an update for the Windows Live Messenger 8.5 beta.

The update was designed specifically to test Windows Live Messenger updates pushed through the Microsoft Update engine - which you can use within Windows Vista's Windows Update client off the Start Menu. Microsoft is putting great efforts to 'push' updates through Windows Update and Microsoft Update that add to the Windows user experience.

The update to Windows Live Messenger 8.5 offers no new functionality, or updates to the application itself, as it was designed simply to test the functionality of rolling out an update through Microsoft Update. I'd certainly love to see this functionality incorporated into Apple Software Update (part of Boot Camp), thereby eliminating the need to burn a CD replete with the latest drivers!

Time to download the Lost Planet: Extreme Condition (DX10 demo) and test Windows Explorer.

Labels: , , , , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

June 20, 2007

Das Boot

Have other Mac Users noticed any system sluggishness when booting back into Mac OS X 10.4 via Boot Camp? It takes repeated restarts to improve system responsiveness! This will doubtlessly be addressed in the final retail release (as part of Mac OS X 10.5).

Personally speaking, I prefer Boot Camp, to any existing third-party virtualization tools such as Parallels Desktop, despite lacking the option to run Windows Vista concurrently with Mac OS X! If SWsoft would like me to appraise Parallels Desktop, and post a review, please contact me.

Labels: , , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

June 18, 2007

Games for Windows

Having now settled into Windows Vista (using Boot Camp 1.3) sans WOW, I'm forewarned of Aero's influence on Mac OS X 10.5 Leopard's translucent menubar (Apple's worst menubar decision since Mac OS X Public Beta)!

However, for the time being, I'm much more interested in Microsoft's Games for Windows marketing strategy and Windows Vista native support for Xbox 360 controller for Windows!

I've pre-ordered Lost Planet: Extreme Condition (PC) along with an Xbox 360 Crossfire - Wireless Gaming Receiver for Windows and Xbox 360 wireless controller.

Reviews to follow.

Labels: , , , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

June 12, 2007

Wii Stock

Nintendo fans rejoice! Wii (includes Wii Sports) are back in stock at Amazon.co.uk! Has the drought ended in time for Wimbledon?

Don't forget to pre-order Resident Evil 4 (Wii), reviews suggest that this entry, in Capcom's lauded franchise, is greatly enhanced by game engine retooling. The latest issue of games™ magazine, issue 58, features an excellent article - The Surviving Horror. This looks back at the roots of Resident Evil, its profound influence, and how next generation console technology may shape the future of the franchise. Make sure you own a Wii and a PS3 or Xbox 360!

Labels: , , , , , , , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

June 07, 2007

Predictions for WWDC '07

This June the center of the Mac universe will be at Moscone West in downtown San Francisco as developers and IT professionals from around the globe come together for the Apple Worldwide Developers Conference (WWDC).

Technically-speaking WWDC 2007 should lack the glamour of Macworld! But, this is Apple we're talking about, and everything Apple does, under the stewardship of CEO Steve Jobs, is followed with great interest by developers, consumers, and the public at large!

Here are my predictions for next week:

*New iMacs and iPods (maybe delayed until Apple Expo Paris)
*iLife 07
*iWork 07
*iLife and iWork integrated into Mac OS X 10.5 Leopard
*Boot Camp no longer requires reboot in Mac OS X 10.5 Leopard
*Microsoft Office 2008 for Mac release date announced
*Blu-Ray build-to-order (BTO) option available from Apple Store
*.Mac updated with Google co-branding and sans subscription

Lots of cool new applications and updates from third-party developers.

Labels: , , , , , , , , , , , , , , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

June 01, 2007

The Ultimate View

I've been testing Windows Vista Ultimate OEM/OEI DSP edition, installed on an Intel-based Mac! Installation was a breeze, thanks to Boot Camp 1.2 and built-in Apple Software Update (available directly from the Start menu).

Overall I'm quite impressed with Windows Vista Ultimate's performance, which is, ironically, more responsive than Mac OS X 10.4, despite a lack of compatible drivers. Microsoft should be lauded for making improvements, especially with Windows Media Center, despite their controversial and confusing product (and pricing) strategy.

Windows Aero (Authentic, Energetic, Reflective and Open) GUI applies an extra layer of lip gloss and renders certain text better than Aqua (Mac OS X) and vice versa. For the first time since the release of Windows 95 (although it's not a paradigm shift from Windows XP), Microsoft has completely revised its user interface guidelines, covering aesthetics, common controls such as buttons and radio buttons, task dialogs, wizards, common dialogs, control panels, icons, fonts, user notifications, and the "tone" of text used.

Avid video gamers, starved of Mac ports, are truly spoilt for choice. Roll on Halo 2.

One caveat I should mention, install Windows Vista Ultimate 32-bit (x86) and not 64-bit (x64)! Support for the former is more robust in the short-to-mid term.

Labels: , , , , , , , , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

May 29, 2007

Mean Machines

With Wii in short supply, PlayStation 3 and Xbox 360, the titans of technology, are alluring premium-priced propositions!

Undecided on which next generation console to buy (if any)? CNET's Veronica Belmont (no relation of Simon Belmont from Castlevania) has produced a PlayStation 3 Vs Xbox 360 comparison video test that might assist in your purchasing decision.

Veronica makes many concise points, and Microsoft might consider that Xbox 360 Elite still falls short in terms of built-in Wi-Fi support. An Xbox 360 Wireless Bridge, at additional cost, is inexcusable at the Xbox 360 Elite's price point, and a missed opportunity! Major Nelson, what say you?

Labels: , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

May 16, 2007

Halo Effect

In 2002 I purchased an Xbox solely to play Halo, which was originally developed for the Mac platform by Bungie (prior to Bungie's purchase and subsequent integration into Microsoft Game Studios)!

The epic saga continues with Halo 3, the hugely anticipated third chapter in the highly successful and critically acclaimed Halo franchise. Master Chief returns to finish the fight, bringing the epic conflict between the Covenant, the Flood, and the entire human race to a dramatic, pulse-pounding climax.

Halo 3 represents the third chapter in the Halo trilogy—an international award-winning action series that grew into a global entertainment phenomenon, selling more than 14.5 million units worldwide, logging more than 650 million hours of multiplayer action on Xbox Live, and spawning action figures, books, a graphic novel, apparel, an upcoming film adaptation, and more.

However, will Halo 3 be eclipsed by Mass Effect?

Labels: , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

March 29, 2007

Black Box

Microsoft Unveils Xbox 360 Elite

Premium black console includes 120GB hard drive and line of new accessories.


REDMOND, Wash. - March 27, 2007 - Microsoft Corp. today announced the upcoming availability of Xbox 360™ Elite, a new model of the video game and entertainment system that will include a 120GB hard drive, a high-definition multimedia interface (HDMI) port, a high-definition cable, and a premium black finish for the console, wireless controller and Xbox LIVE® headset. Xbox 360 Elite has enough space for a library of Xbox LIVE Arcade games and thousands of songs, as well as downloadable high-definition TV shows and movies available on Xbox LIVE Marketplace. The new 120GB hard drive also will be sold as a stand-alone accessory to give current Xbox 360 owners greater choice and flexibility in their games and entertainment experience. Additional Xbox 360 Elite accessories, such as the black Xbox 360 Wireless Controller, Xbox 360 Play & Charge kit and the Xbox 360 rechargeable battery, will be available separately. The Xbox 360 Elite and its accessories are expected to begin arriving in U.S. stores on April 29.

"Today's games and entertainment enthusiast has an insatiable appetite for digital high-definition content," said Peter Moore, corporate vice president for the Interactive Entertainment Business at Microsoft. "Xbox 360 Elite's larger hard drive and premium accessories will allow our community to enjoy all that the next generation of entertainment has to offer."

Distinguished by its black finish and signature metallic detailing, Xbox 360 Elite will have an estimated retail price1 of $479.99 (U.S.)/479.99 euros/349.99 pounds, and will come packed with components and accessories for the ultimate high-definition entertainment experience.

· Xbox 360 Elite console. The console is equipped with a premium black finish and three powerful core processors capable of producing the best in HD entertainment (up to 1080p), 16:9 cinematic aspect ratio, anti-aliasing for smooth textures, full surround sound, HDMI output and DVD playback with upscaling capabilities right out of the box.

· Xbox 360 120GB hard drive. The 120GB detachable hard drive allows gamers to save their games and store television shows, movies, music, pictures, trailers, levels, demos and other content available from Xbox LIVE Marketplace.3 The hard drive is sold separately for an estimated retail price of $179.99 (U.S.)/179.99 euros/119.99 pounds.

· Xbox 360 Wireless Controller (black). This award-winning, high-performance wireless controller, now in black, features the Xbox® Guide Button for quick, in-game access to friends and music. It has a range of up to 30 feet and a battery life of 30 hours on two AA batteries. It is sold separately for an estimated retail price of $49.99 (U.S.)/44.99 euros/32.99 pounds.

· Xbox 360 headset (black). Now available in black, the headset lets gamers strategize or trade taunts while playing games and send voice messages to friends on Xbox LIVE.

· Xbox 360 HDMI cable. New to Xbox 360, HDMI allows consumers to get HD video (up to 1080p) and multichannel surround sound, all from one cable.

· Xbox LIVE Silver Membership. With this, gamers can chat with friends online, collect achievements and gamerscores, send and receive voice and text messages, and access Xbox LIVE Marketplace content such as game demos, HD movies and TV, as well as the best in downloadable games from Xbox LIVE Arcade.

· One-month subscription to Xbox LIVE Gold. An Xbox LIVE Gold Membership provides a complete online entertainment experience. Those who subscribe to this premium service can engage in competitive online multiplayer matches, tailor their matchmaking via feedback and accomplishments, chat with more than one person at a time, and take advantage of unique privileges in the Xbox LIVE Marketplace and Xbox LIVE Arcade.

The following accessories for the Xbox 360 Elite console will only be sold separately:

· Xbox 360 Play & Charge kit. Complete with a charging cable and a black rechargeable battery pack, the Xbox 360 Play & Charge kit allows gamers to recharge their Xbox 360 Wireless Controller without interrupting their gameplay. it is sold separately for an estimated retail price of $19.99 (U.S.)/19.99 euros/14.99 pounds.

· Xbox 360 rechargeable battery (black). The rechargeable battery pack provides more than 25 hours of gameplay per charge. It is sold separately for an estimated retail price of $11.99 (U.S.)/11.99 euros/9.99 pounds.

About Xbox 360

Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox LIVE online gaming network and unique digital entertainment experiences that revolve around gamers. Xbox 360 has a catalog of more than 160 high-definition games and is available in 37 countries. More information can be found online at http://www.xbox.com/xbox360.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

The Xbox 360 Elite should appear on European retail shelves as early as the summer.

Labels: , , , , , , , , , , , , , , , , , , ,

Bookmark and Share AddThis Feed Button

March 22, 2007

Do you have an Xbox 360?

Microsoft's Xbox 360 is enjoying quite considerable success in the UK and readers may remember that I was quietly impressed with the console; particularly because of its Mac SDK origins. However, this did not precipitate a purchase as Nintendo's Wii (Revolution) captured my imagination as surely as Nintendo's DS and DS Lite.

The Xbox 360's lead is mostly down to coming to market first, limited supplies of Wii and Sony's shambolic launch of PlayStation 3! Given Microsoft's aggressive business model, a significant price drop and product revision would come as no surprise.

A PS3 global price cut could come as early as October!

Yuji Fujimori said in an investor note reported at CNN Money that cost-reduction measures in the manufacturing process would allow Sony to pass the savings along to consumers without damaging the company's long-term profitability.

Fujimori's note outlined how Sony reduced the number of components in the original PlayStation from 700 pieces to 200 in its final form, and the PS2's makeup was reduced from 2,000 to 600 components. According to the report, the PS3 prototype consisted of 4,000 components, and today production is heading for the 2,000 mark.

IBM recently announced that the PS3's Cell processor is moving from 90nm to 65nm, an important move in lowering the cost of PS3 production.

Sony CEO Sir Howard Stringer recently acknowledged that the PS3's price could be a barrier to many consumers, saying, "If we fail, it is because we positioned PS3 as the Mercedes of the videogame field.

Labels: , , , , , , , , , , , , , ,