Stand Up To Cancer this holiday season!

Stand Up To Cancer (SU2C) and Lucasfilm will continue their collaboration this holiday season when they release never-before-seen outtakes from the highly popular star-studded video clip that urges fans to Use the Force for Good. The campaign continues to raise funds for groundbreaking cancer research that will get new therapies to patients quickly and save lives. Just in time for holiday shopping and due to popular demand, SU2C and Lucasfilm have added a fourth design incorporating the iconic image of Darth Vader to their line of co-branded tees, which feature Star Wars™ artwork alongside SU2C’s signature upward arrows and slogans such as “Blast Cancer” and “Use the Force for Good.” This new exclusive Darth Vader t-shirt bears the slogan “Do Not Underestimate the Power of SU2C,” and will be available for purchase in late November. The full line of tees is available for purchase at store.standup2cancer.org/shop with proceeds benefiting SU2C.

In addition, a new behind-the-scenes look at the Star Wars video tribute featuring celebrity Star Wars enthusiasts and SU2C Ambassadors— Aziz Ansari, Zach Galifianakis, Bill Hader, Ed Helms, Ken Jeong, Jaime King, Seth Rogen, Andy Samberg and Emma Stone—who were joined by Star Wars alum Samuel L. Jackson, can currently be viewed on the Star Wars YouTube channel, youtube.com/starwars, alongside the original video tribute. This new behind-the-scenes video not only captures funny outtakes from the all-star cast, but also highlights candid moments where the cast members express why they participated in the original Star Wars video tribute. With approximately 800,000 hits on YouTube so far, the original Star Wars video tribute encourages fans to Use the Force for Good and join Lucasfilm in donating to Stand Up To Cancer.

“To build a grassroots movement of people determined to end this disease, cancer and references to it have to become part of the pop culture zeitgeist,” said Sue Schwartz, SU2C co-founder and partner at Robertson Schwartz Agency. “Lucasfilm’s willingness to highlight the fight against cancer with an icon like Star Wars is a huge boon to our efforts. Everyone at Stand Up To Cancer is eternally grateful to Lucasfilm and our celebrity ambassadors for ‘Using the Force for Good.’ We look forward to continuing this campaign through the end of the year to raise funds for life-saving cancer research.”

A BATHING APE®X STAR WARS collaboration!

To coincide with the upcoming release of Star Wars on Blu-ray disc, BAPE has joined forces with Lucasfilm for an exciting new line of t-shirts available from September 17th.

The collection can be previewed online here.

Transformers T-Shirts

Today I'm proud to announce a new site sponsor! NerdyShirts.com. They have just released 4 Limited Edition Re-Issue classic Transformers T-shirts to mark the release of the Michael Bay live action movie.

Please read their official press release:

"NerdyShirts.com was launched in 2004 by Myke Armstrong and Jacob Fatoorechi, and was incorporated into the MyFatRobot family of sites in April 2006 by Myke, Jacob, and William Barnes. NerdyShirts offers original funny, nerdy, and nostalgic tee shirts all printed on 100 percent cotton American Apparel shirts. In addition to all original designs, NerdyShirts buys full designs and even design concepts from site visitors or customers, and offers an affiliate program for tee shirt sales. New designs are released every Monday, and most are available in both men's and women's sizes."

Earlier this year, NerdyShirts redesigned its website and has planned a whole string of shirt releases, and we're in the midst of working out both plans. We're the "little guy" of the t-shirt business, but we're growing fast and strong from our nerdy and proud community (just like us!).

Nickelodeon

In this era of digital content distribution, the notion of going to the cinema maybe considered antiquated (not that I'm an advocate). Sky movies offers 9 screens of 'near demand' movie magic. This is what I've been watching:

*Elf
*Underworld
*Freaky Friday (2003)
*HellBoy
*The Bourne Supremacy
*The Last Samurai
*The Matrix Revolutions
*The Cat in the Hat
*Pieces of April
*Two Weeks Notice
*The Stepford Wives (2004)
*Open Water
*Dawn of the Dead (2004)
*Resident Evil: Apocalypse

TiVo has announced that its portable media software will support transfer to iPod and PSP. It'll be interesting to see whether or not a future sky+ update will include such a feature too - otherwise the USB 2.0 port is nothing more than a glorified iPod/mobile phone battery recharger!

You can now shop for holiday gifts at my T-Shirt Shop.

This Is How We Do It

Welcome iTunes. I've submitted my podcast to the premiere player and here's the new look cover art.



A consistent image is an essential prerequisite for a brand and any smooth t-shirt in the making!

Thanks to FeedBurner for their superlative technical support. If you've subscribed via Atom, and wish to continue receiving the feed, please update your subscription to FeedBurner.