New Transformers Blu-ray BD-Live content

In anticipation of the theatrical release of Transformers: Revenge of the Fallen. Owners of Transformers (Blu-ray) will receive a BD-Live upgrade on June 16th!

The following content will be made available for free download:

* Transformers: Revenge of the Fallen Sneak Peek — Footage from the new film
* From the set of Revenge of the Fallen: Day 1 — An exclusive inside look at the first day of shooting
* From the set of Revenge of the Fallen: A Day in the Shade —A comical look at the differences between Megan and Shia's on-set treatment
* Never-Before-Seen Deleted Scenes from Transformers
* Fly on the Set: Pentagon — On the set filming of the Pentagon Military Command Center
* Music and Mayhem — Renowned special effects house ILM deconstructs the blockbuster action of Transformers
* Metal in Motion — Special effects tests and early robot animation
* Stunts 101 — An in-depth look at the amazing stunts in Transformers
* Choose Your Weapon —A fly on the wall glimpse into the selection of weapons and how they were used by the film's soldiers
* The Man in the Ice — From design to production, watch the Arctic come to life on various sets in Los Angeles, California
* Voices — The voices behind the Autobots and Decepticons
* Audition Tapes: Megan Fox — Megan's original Transformers audition

The BD-Live content was originally mooted for a speculated Transformers (Blu-ray) Special Edition release to coincide with Transformers: Revenge of the Fallen. This tactic won't alienate consumers, may incentivize Blu-ray purchases and is most welcome.

Revenge is Coming

With the official UK theatrical release of Transformers: Revenge of the Fallen only a week away. You can now download IDW Publishing's lavishly illustrated comic book adaptation #1-4. Avoid if you do not want to read spoilers.



It's worth pointing out that you can now follow @ParamountUK on Twitter!

After seeing Terminator Salvation - A misguided melange of Mad Max meets Transformers-wannabe via Spacehunter: Adventures in the Forbidden Zone - at the refurbished Odeon, Exeter...

Bring on the Bayhem!

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You should follow me on twitter here.

PlayStation Home Transforms

June 5th, 2009: To promote the release of TRANSFORMERS: REVENGE OF THE FALLEN, Paramount Pictures International (PPI) and Sony Computer Entertainment Europe (SCEE) today announced the release of a selection of Transformers merchandise, available exclusively through a virtual treasure hunt in Home.

A variety of T-Shirts and a unique ‘Autobot Trophy’ will be rewarded to residents who embark on the ‘Transformers Quest’. This activity continues PPI’s commitment to take innovative film marketing within online virtual communities to the next level. TRANSFORMERS: REVENGE OF THE FALLEN, directed by Michael Bay, is due to release internationally on June 24th this year.

Starting today, Home residents can begin the quest by finding the Transformers theatrical poster, placed at a few points throughout the public spaces in Home. Another will succeed this poster and targeting it will launch the first in a series of games that will be released over the coming days and weeks. The completion of each game will deliver a unique voucher code, which can be redeemed for an exclusive piece of Transformers merchandise. More information about the game can be found on the PlayStation EU Forum.

Home residents can already watch the TRANSFORMERS: REVENGE OF THE FALLEN trailer in the Home Cinema and this treasure hunt will take Transformers to all corners of PlayStation Home.

Both companies are again working with marketing agency, The Picture Production Company (PPC), heavily experienced in film promotion and marketing within virtual worlds and across the wider social web, on strategic direction, original content production and promotion.

Home is a 3D social gaming community that allows PLAYSTATION®3 users to meet, chat, plan, and launch into games together. They can create their own custom avatar, decorate their personal apartment, play mini-games, shop, watch videos and attend special events.

This press release originally appeared on Silverscreen and is republished with kind permission.

Download Transformers comics on iTunes

To mark the theatrical release of Transformers: Revenge of the Fallen, IDW Publishing has launched the official comic book prequels on iTunes!

Journey across the globe as humans and AUTOBOTS join forces to defend Earth against the DECEPTICON threat in Transformers: Alliance. The very origins of CYBERTRON are revealed in Defiance, which leads directly to the start of the movie. Get all eight comics on iTunes or at your local book store.

Download from iTunes