Artificial intelligence (AI) remains a divisive ethical issue as studios scramble to respond.
From deepfake technology to the replacement of creatives in the pursuit of profit, AI is deeply embedded in our daily lives.
Star Wars and Jurassic World director Gareth Edwards, who directed the AI-themed tale The Creator, has come out in support of AI.
Edwards speaking at AI on the Lot, an event in Culver City, California, organised by Amazon, said: “I can’t see a reason why you wouldn’t become interested in this stuff as a film-maker. It’s so clearly a tool that might be up there with the camera. It’s going to be better than CGI.”
Edwards said that AI is most useful in preproduction, saying: “It’s only good for iteration and discovering what the movie should be, and then once you know what it is, go in and start making it your movie.”
He added, “It has no taste whatsoever. It is a f***ing genius at helping you. I view it like having a second-unit director who is a billionaire on acid. Like, it’ll do anything you ask, not a problem. Sometimes, it’ll [go] batshit crazy. And you’ll give it notes, and it’ll be like, ‘I don’t do notes. I’ll just do something totally different.’ But it’s worth it.”
The use of generative AI imagery in film and television has garnered a mixed reaction from critics (myself included).
Edwards, however, said that the pace of change in AI technology made it impossible to predict its future. “We don’t know where it’s going to go. I think anybody saying they know exactly what’s going to happen over the next five years is just a liar.”
What are your thoughts on AI? Is it more Star Slop than Star Wars? Let me know in the comments below.
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