Friday, 31 August 2007

Wii Breaks UK Sales Record

Nintendo’s Wii system has become the fastest-ever selling console in UK history, racking up over 1 million sales in just 38 weeks.

According to figures released Thursday by sales data trackers Chart Track, Nintendo’s Wii passed the 1 million sales mark 11 weeks faster than the previous record holder, Sony’s PlayStation 2, which took 50 weeks to achieve the feat, and 22 weeks earlier than Microsoft's Xbox 360, which took 60 weeks to hit one million UK sales.

The Wii now reportedly claims a 68 percent share of the UK home console market, while Nintendo’s DS system also has an 86 percent share of the UK handheld console market.

"The non-stop demand for Wii even in the traditionally slow sales periods for video games in the UK is clearly behind this record breaking achievement,” said David Yarnton, general manager of Nintendo UK.

“The performance of both systems appears to indicate that unprecedented interactive entertainment experiences, provided by a combination of the revolutionary nature of DS and Wii with the increasing number of unique software titles for the system from Nintendo and third parties, are being enjoyed by both avid and new gamers of all ages.

“With more great games such as Super Mario Galaxy, Metroid Prime 3 and Endless Ocean launching in 2007, Wii, together with Nintendo DS, will continue to be the main driving forces behind the expansion of the video game market this year."