Showing posts with label mattel. Show all posts
Showing posts with label mattel. Show all posts

Monday, 20 July 2026

Masters of the Universe on Prime



Only a month or so after its release in cinemas, Masters of the Universe is coming home to Prime Video this Wednesday in time for San Diego Comic-Con (SDCC).

Read the official synopsis:

"After being separated for 15 years, the Sword of Power leads Prince Adam (Nicholas Galitzine) back to Eternia, where he discovers his home shattered under the fiendish rule of Skeletor (Jared Leto). To save his family and his world, Adam must join forces with his closest allies, Teela (Camila Mendes) and Duncan/Man-At-Arms (Idris Elba), and embrace his true destiny as He-Man — the most powerful man in the universe."

Masters of the Universe is directed by Travis Knight (Bumblebee) from a script by Chris Butler. It stars Nicholas Galitzine as Prince Adam/He-Man, alongside Camila Mendes as Teela, Alison Brie as Evil-Lyn, Idris Elba as Man-At-Arms, Morena Baccarin as The Sorceress of Castle Grayskull, Jóhannes Haukur Jóhannesson as Malcolm/Fisto, and Jared Leto as Skeletor.

Mattel launched Masters of the Universe with a toy line in 1982, followed by the He-Man and the Masters of the Universe cartoon from 1983-1985. The franchise now includes multiple animated series, toy lines, comics, video games, and books, along with a 1987 live-action film.

Only time will tell if the movie has enough of a second life on streaming to convince Amazon MGM Studios to take another journey to Eternia.

Masters of the Universe is streaming on Prime Video (affiliate link).

Are you looking forward to Masters of the Universe on Prime Video? Let me know in the comments below.

Sunday, 7 June 2026

Masters of the Universe



What a time to be a sci-fi and fantasy fan (myself included)! Not only is Star Wars back on the big screen, but also Masters of the Universe after almost 4 decades.

Following their adventure in a galaxy far, far away, Matt, Harry and Luke Charlton journey to Eternia.

Guest post by the Charltons

Our second trip to the cinema in as many weeks, but this time, we ventured out to see Masters of the Universe.

I've got a long history with this franchise.

The original Filmation cartoons were released when I was 2 or 3 years old. I had the toys, and we borrowed the VHS from the video rental guy who drove around in his van every week. In fact, we borrowed this particular He-Man videotape so many times that he actually gave it to my mum and dad.

I've had the original cartoons on Apple TV for many years, I watch them every now and again - especially when I'm at my most vulnerable. They are what you would call my ultimate comfort blanket. Those days when I'm really struggling to function at all, I'll watch a few episodes of He-Man, forget the world for a bit, and just travel back to those very young times when nothing really mattered and I would get a story about good vs evil, morals, and consequences. It was a much simpler time - or maybe it wasn't, but it certainly felt like it to me.

When I heard they were making a new live-action movie, I didn't really know what to think. It was either going to be great, or it was going to be awful - and that sort of awful that ends up being great later, where people decide it's cool or whatever.

Casting-wise, Idris Elba as Man-at-Arms felt a strong choice, and he undergoes quite a strong arc in the film. Nicholas Galitzine was a perfect Adam, and an awesome He-Man despite a few people being mean about his stature and overall muscle density - he has presence, and he works it, he works it well.

Jared Leto didn't suck - in fact, he was pretty good as Skeletor. There were a few lines that I didn't get that I'm going to have to wait for the home release for, so I can stick subtitles on for but it was fun, and he didn't take himself too seriously; he captured the spirit of the iconic villain very well.

Alison Brie as Evil-Lyn was great, and you get the feeling there's more to see of her in the future.

Camila Mendes as Teela - perfect. She projected a strong, complex figure who had a lot to deal with; she's fantastic.

On Rotten Tomatoes, we're sitting at 66% critic and 88% popcorn. Very similar to The Mandalorian and Grogu, who are at 62% and 87%, respectively.

This is by no means a Citizen Kane (still haven't seen that) or a Godfather (I've watched that, it was very long), but it is a wonderful love letter to everything about Mattel's beloved franchise.

Easter eggs aplenty for the eagle-eyed fan, with callbacks to the 1987 Dolph Lundgren film (21% critic and 41% popcorn) and the Filmation series. So many moments of pure elation - and some really funny backstory parts - particularly around names.

Pacing is good, there isn't too much time before we see a transformation, and, unlike the 1987 movie, very little time comparatively is spent on Earth - and KFC definitely does not feature.

With The Mandalorian and Grogu still fresh(ish). IMAX screens are booked up with that movie at the moment, so our local cinema was showing Masters of the Universe on screen 5. Screen 5 is tiny, less than 60 seats - there's no way I'm paying £50 plus £30 snack tax to watch it on something that feels only a little bigger than the living room TV, so we ventured to the Showcase Cinema Deluxe Leeds - about 15 mins away, but a little grander.

This is one of the old school dedicated cinema buildings, with 16 screens. Its grandiose lobby is a callback to releases past - in fact, I saw the midnight showing of every single Star Wars prequel trilogy release here from Star Wars: Phantom Menace to Star Wars: Revenge of the Sith. It's had a makeover since then - every single seat not only reclines but also lies fairly flat - the space between the rows is something else, and you actually feel quite comfy.

It was the first trip there for the boys, and they've decided that they want to go there for Supergirl (don't you dare kill Krypto, James Gunn) and anything else we see this year.

I didn't know how Luke would be, and I only booked tickets yesterday - Harry has shown a little interest in He-Man before and wanted to go and see it, but I double-checked with Luke, and he said sure, he wanted to go. Every time I looked across at him, he was either laughing, smiling from ear to ear or totally engrossed in what was going on. He absolutely loved it. There was a little vomit scene, which I didn't realise (we had massive issues with a fear of vomiting last year), but he did amazing with it and it didn't phase him, so that's great progress.

Showcase gave us a small set of badges each, which are great. Snack-wise, it was good too, with the kids' movie box having popcorn, two different sets of sweets and a drink (which we upgraded to a blue raspberry slush). They also have Coca-Cola Freestyle, none of that Pepsi nonsense, so I guess that's another reason to head there.

The movie's runtime at 140 minutes didn't feel overly long - in fact, it felt like it was over before it started in some respects. Pacing was good, and director Travis Knight (Bumblebee) has an awful lot of love for all of it. Many of my childhood toys featured prominently, and it was great to see them in battles.

I might even go and see Masters of the Universe again, we'll see. Though the way things are going, I'll be able to buy it on digital in a month - it's not like it used to be, where there was a 2-year wait for a rental video release.

I'm sure I mentioned in the Mando review - we're a neurodivergent family - and I am autistic.

The final shot in the movie left me in floods of tears. I was overcome with emotion. Seeing the thing that brought me so much joy on a huge cinema screen ended up being too much. Tears of joy, tears of I don't know what - but definitely floods of tears.

There's an immediate credit scene, a mid-credit scene and then one final post-credits scene. It's definitely worth staying for all three.

I can only hope that this is just the beginning of the adventures in Eternia.

2026 is a fantastic year to be a moviegoer, and even better if you like what they're putting out at the moment, and I really do.

Until we meet again.......

Matt, Harry and Luke.

Have you seen Masters of the Universe? Let us know in the comments below.

Thursday, 21 May 2026

Masters of the Universe unleashes He-Man nostalgia



Following a star-studded press screening at the TCL Chinese Theatre, transformed into Castle Grayskull, Mattel Films and Amazon MGM Studios have dropped an official final trailer for Masters of the Universe.



Read the official synopsis:

"After being separated for 15 years, the Sword of Power leads Prince Adam (Nicholas Galitzine) back to Eternia, where he discovers his home shattered under the fiendish rule of Skeletor (Jared Leto). To save his family and his world, Adam must join forces with his closest allies, Teela (Camila Mendes) and Duncan/Man-At-Arms (Idris Elba), and embrace his true destiny as He-Man — the most powerful man in the universe."

Masters of the Universe is directed by Travis Knight (Bumblebee) from a script by Chris Butler. It stars Nicholas Galitzine as Prince Adam/He-Man, alongside Camila Mendes as Teela, Alison Brie as Evil-Lyn, Idris Elba as Man-At-Arms, Morena Baccarin as The Sorceress of Castle Grayskull, Jóhannes Haukur Jóhannesson as Malcolm/Fisto, and Jared Leto as Skeletor.

Mattel launched Masters of the Universe with a toy line in 1982, followed by the He-Man and the Masters of the Universe cartoon from 1983-1985. The franchise now includes multiple animated series, toy lines, comics, video games, and books, along with a 1987 live-action film.

Masters of the Universe is in cinemas on 5th June 2026.

Are you looking forward to Masters of the Universe? Let me know in the comments below.

Thursday, 30 April 2026

Roger Sweet, creator of He-Man, has died



Roger Sweet, the senior toy designer who created He-Man for Mattel, has died. He was 91.

TMZ reported his death, indicating Sweet passed away on Tuesday after a battle with dementia. He is survived by his wife, Marlene.

Mattel, along with Mego, infamously passed on Star Wars in the late seventies, paving the way for Kenner's stellar success. In the wake of George Lucas' space opera dominating toy aisles around the world, Mattel searched for its own intellectual property (IP) after licensing the short-lived original series of Battlestar Galactica.

Sweet had the power!

Sweet kitbashed a more muscular Big Jim action figure, and a legend was born. He-Man. The rest is pop culture history, and Sweet's legacy lives on in a new live-action movie coming this summer.

Masters of the Universe is directed by Travis Knight (Bumblebee) from a script by Chris Butler. It stars Nicholas Galitzine as Prince Adam/He-Man, alongside Camila Mendes as Teela, Alison Brie as Evil-Lyn, Idris Elba as Man-At-Arms, Morena Baccarin as The Sorceress of Castle Grayskull, Jóhannes Haukur Jóhannesson as Malcolm/Fisto, and Jared Leto as Skeletor.

Masters of the Universe is in cinemas on 5th June 2026.

Are you looking forward to Masters of the Universe? Let me know in the comments below.

Saturday, 25 April 2026

He-Man has the power in Masters of the Universe



Mattel Films and Amazon MGM Studios have dropped an international trailer for Masters of the Universe.



Read the official synopsis:

"After being separated for 15 years, the Sword of Power leads Prince Adam (Nicholas Galitzine) back to Eternia, where he discovers his home shattered under the fiendish rule of Skeletor (Jared Leto). To save his family and his world, Adam must join forces with his closest allies, Teela (Camila Mendes) and Duncan/Man-At-Arms (Idris Elba), and embrace his true destiny as He-Man — the most powerful man in the universe."

Masters of the Universe is directed by Travis Knight (Bumblebee) from a script by Chris Butler. It stars Nicholas Galitzine as Prince Adam/He-Man, alongside Camila Mendes as Teela, Alison Brie as Evil-Lyn, Idris Elba as Man-At-Arms, Morena Baccarin as The Sorceress of Castle Grayskull, Jóhannes Haukur Jóhannesson as Malcolm/Fisto, and Jared Leto as Skeletor.

Masters of the Universe is in cinemas on 5th June 2026.

Are you looking forward to Masters of the Universe? Let me know in the comments below.

Tuesday, 31 March 2026

Masters of the Universe official trailer



Mattel Films and Amazon MGM Studios have dropped an official trailer for Masters of the Universe.



Read the official synopsis:

"After being separated for 15 years, the Sword of Power leads Prince Adam (Nicholas Galitzine) back to Eternia, where he discovers his home shattered under the fiendish rule of Skeletor (Jared Leto). To save his family and his world, Adam must join forces with his closest allies, Teela (Camila Mendes) and Duncan/Man-At-Arms (Idris Elba), and embrace his true destiny as He-Man — the most powerful man in the universe."

Masters of the Universe is directed by Travis Knight (Bumblebee) from a script by Chris Butler. It stars Nicholas Galitzine as Prince Adam/He-Man, alongside Camila Mendes as Teela, Alison Brie as Evil-Lyn, Idris Elba as Man-At-Arms, Morena Baccarin as The Sorceress of Castle Grayskull, Jóhannes Haukur Jóhannesson as Malcolm/Fisto, and Jared Leto as Skeletor.

“There’s an inherent silliness to it, which we are acknowledging and embracing,” director Travis Knight said in a recent interview with Empire. “I think it’s a virtue, actually. And it’s woven into the script to help some of these things make sense to a modern audience. Like, why would that character have that stupid name? Well, over the course of the movie we show you why.”

Masters of the Universe is in cinemas on 5th June 2026.

Are you looking forward to Masters of the Universe? Let me know in the comments below.

Friday, 27 February 2026

Brian May on Masters of the Universe soundtrack



Sir Brian May, the legendary lead guitarist and songwriter for rock band Queen, announced he's performing on the soundtrack to the upcoming Masters of the Universe live-action movie. May brought along vintage action figures and Castle Grayskull, which belonged to his son, Jimmy.

Growing up, I would often listen to Queen's Flash Gordon soundtrack before going to school.

Masters of the Universe is directed by Travis Knight (Bumblebee) from a script by Chris Butler. It stars Nicholas Galitzine as Prince Adam/He-Man, alongside Camila Mendes as Teela, Alison Brie as Evil-Lyn, Idris Elba as Man-At-Arms, Morena Baccarin as The Sorceress of Castle Grayskull, Jóhannes Haukur Jóhannesson as Malcolm/Fisto, and Jared Leto as Skeletor.

Masters of the Universe is released in cinemas on 5th June 2026.

Are you looking forward to Masters of the Universe? Let me know in the comments below.

Thursday, 29 January 2026

Masters of the Universe movie toys first look



Entertainment Weekly (EW) has released an exclusive first look at the initial wave of Masters of the Universe Chronicles action figures based on the upcoming movie directed by Travis Knight (Bumblebee) and starring Nicholas Galitzine as Prince Adam/He-Man.

Mattel has pulled out all the stops for this collector-level toy line, with a movie-accurate design, which was first revealed at the Nuremberg Toy Fair. The sculpts are amazing for He-Man, Battle Cat, Skeletor, Evil-Lyn, Trap Jaw, Tri-Klops, Man-at-Arms and Teela.

Roberto Stanichi, Mattel's chief global brand officer, said there was a lot of nostalgia for a toy line that first came out in the 1980s. "So we've been waiting for the right moment to bring it back in a way that really delivers on the legacy", he said at the Nuremberg Toy Fair in Germany.

He-Man and Battle Cat will make a perfect pairing on my desktop when the line launches on 25th April.

Masters of the Universe is released in cinemas on 5th June 2026.

Will you be collecting the Masters of the Universe Chronicles action figure toy line? Let me know in the comments below.

Thursday, 22 January 2026

Masters of the Universe teaser trailer



Mattel Films and Amazon MGM Studios have dropped an official teaser trailer for Masters of the Universe.



Read the official synopsis:

"After being separated for 15 years, the Sword of Power leads Prince Adam (Nicholas Galitzine) back to Eternia, where he discovers his home shattered under the fiendish rule of Skeletor (Jared Leto). To save his family and his world, Adam must join forces with his closest allies, Teela (Camila Mendes) and Duncan/Man-At-Arms (Idris Elba), and embrace his true destiny as He-Man — the most powerful man in the universe."

Masters of the Universe is directed by Travis Knight (Bumblebee) from a script by Chris Butler. It stars Nicholas Galitzine as Prince Adam/He-Man, alongside Camila Mendes as Teela, Alison Brie as Evil-Lyn, Idris Elba as Man-At-Arms, Morena Baccarin as The Sorceress of Castle Grayskull, Jóhannes Haukur Jóhannesson as Malcolm/Fisto, and Jared Leto as Skeletor.

On the eve of my birthday, watching the Masters of the Universe teaser trailer, I was transported back to childhood and my late mum surprising me with He-Man and Skeletor action figures!

Masters of the Universe is scheduled to be released in cinemas on 5th June 2026.

Are you looking forward to Masters of the Universe? Let me know in the comments below.

Saturday, 11 October 2025

Alien gets Monster High makeover for Halloween



H.R. Giger's iconic xenomorph design from the Alien franchise gets a Monster High makeover that slays this Halloween from Mattel Creations.

“This elegantly designed doll pays tribute to the iconic Xenomorph, blending sci-fi inspiration with high fashion. It features a sheer black dress with subtle exoskeleton-inspired embellishments and a headpiece that echoes the creature’s elongated skull. With refined detail and a unique aesthetic, this release offers a fresh take on a pop culture legend and is ideal for collectors and fans of science fiction. Packaged in premium collectable packaging and accompanied by a Certificate of Authenticity, this Skullector delivers horror at its most stylish.”

The Monster High Skullector dolls usually sell out in minutes after going on sale. Following the success of Alien: Romulus and Alien: Earth, the latest crossover will be no exception when it goes on sale to the public on 17th October. Whilst I'm not a Monster High collector, as an Alien fan, this is a must-have for the spooky season.

Will you be adding Monster High Skullector Alien Doll to your collection? Which other iconic horror franchises would you like to see get the Monster High treatment? Let me know in the comments below.

Tuesday, 16 September 2025

Hot Wheels Transformers Nemesis Prime



It's Transformers Tuesday! This morning, Hot Wheels Transformers Nemesis Prime was made available for pre-order on Mattel Creations.

Read the official description from Mattel Creations:

"Optimus Prime’s evil clone, Nemesis Prime rolled in to the Transformers universe bent on destroying Autobots and Deceptions. Created by the twisted mind of Unicron, Nemesis Prime was equipped with the same abilities as his counterpart but lacked morality and pain receptors. Those powerful traits allowed Nemesis to wreak havoc in his wake until his ultimate downfall."

Last year, I missed out on the premium die-cast Optimus Prime and didn't want to repeat that for his evil twin. So, I was ready at 9:00AM (BST) and joined the queue. After several failed attempts, I successfully pre-ordered Nemesis Prime with seconds to spare before he sold out. £77 (including P&P) isn't cheap, but it's that or pay inflated secondary market prices (or else never get it).

Did you pre-order Hot Wheels Transformers Nemesis Prime on Mattel Creations? Let me know in the comments below.

Sunday, 24 August 2025

Retro-inspired game for Masters of the Universe



Mattel and Limited Run Games announced He-Man and the Masters of the Universe: Dragon Pearl of Destruction at Gamescom.

“Dragon Pearl of Destruction is one of the exciting ways we’re bringing Mattel’s brands to life through digital games,” said Erika Winterholler, Head of Business Development, Digital Games at Mattel. “It’s a love letter to those who grew up with He-Man, combining nostalgic visuals with fast-paced, modern gameplay. Our goal is to honor the franchise’s legacy while introducing it to a new generation of players. The team at Limited Run Games shares that passion, and we hope the game connects with both lifelong fans and newcomers alike.”

Inspired by the iconic ‘80s cartoon, He-Man and the Masters of the Universe: Dragon Pearl of Destruction allows players to take control of Eternia’s beloved heroes, including He-Man, Teela, Man-At-Arms, and more, to battle Skeletor and Evil-Lyn and save Eternia from plunging into darkness.

Fight through over 12 action-packed levels using character-specific moves, abilities, and power-ups to stop Skeletor’s ancient ritual that threatens to take over Eternia. Battle Cat, He-Man’s fearless feline companion, also joins the fray, battling on the side of justice with his claws unsheathed.

“Dragon Pearl of Destruction is the Masters of the Universe arcade game I yearned for as a child,” said Josh Fairhurst, CEO and Executive Producer at Limited Run Games. “I am excited and honored to be playing a small part in making it a reality.”

Growing up, I wanted an Intellivision to play the Masters of the Universe: The Power of He-Man video game. An arcade port of Golden Axe filled the void on the Sega Mega Drive, and now fans (myself included) can play a retro-inspired 2D brawler by Bitmap Bureau on PlayStation 5 (PS5), Xbox Series X|S, Nintendo Switch and PC in 2026.

Are you looking forward to He-Man and the Masters of the Universe: Dragon Pearl of Destruction? Let me know in the comments below.

Saturday, 26 July 2025

Masters of the Universe x Transformers



Club Grayskull, which I ponied up an annual subscription to obtain He-Ro, a member-only grail action figure from my childhood, teased future Masters of the Universe (MotU) crossovers on the official forum (forums are still a thing in 2025?).

On Friday, Mattel and Hasbro announced Masters of the Universe x Transformers action figures at San Diego Comic-Con (SDCC). An included mini-comic will provide a backstory to the crossover, much like the original toy line!

As a fan of both toy lines since day one, I've pre-ordered Megatron Armour Skeletor and Bumblebee Armour Man-At-Arms from Mattel Creations, as I didn't want to miss out. The Fright Zone sold out in less than 30 minutes on Mattel Creations. I had the long-awaited playset in my cart, but to no avail. However, Hurricane Hordak and Despara won't be homeless for much longer as I've pre-ordered Hordak's stronghold from The Whole Shebang.

Fans have wondered where's Optimus Prime Armour He-Man and why isn't Man-At-Arms, Brawn? The designers revealed that Buzz-Off was an early concept for Bumblebee. This crossover looks fun, and there will be further action figures in the line. Arcee Armour Teela?

In related news. An Amazon exclusive Castle Grayskull (affiliate link) and Hot Wheels x Transformers Bone Shaker and Twin Mill (affiliate link) were also announced at SDCC.

What are your thoughts on Masters of the Universe x Transformers? Which action figures would you like to see? Are you a fan of toy line crossovers? Is it lazy nostalgia to fleece fans? Let me know in the comments below.

Friday, 23 May 2025

Barbie Whoniverse at MCM London Comic Con



Making its intergalactic debut at MCM London Comic Con on Friday, 23rd May, Mattel Creations is exclusively unveiling the new Barbie x Doctor Who dolls at the show.

Ncuti Gatwa (Doctor Who) and Millie Gibson (Ruby Sunday) are immortalised as Barbie dolls! Gatwa played a Ken in the Barbie movie and shared his thoughts on seeing his Barbie doll for the first time: “Barbie is iconic, so to see a Barbie iteration of the Doctor was emotional, surreal, incredible and I can't wipe the smile off my face. I hope kids out there are able to enjoy the doll and see themselves in it and think 'I can do anything’.”

Pre-order the Fifteenth Doctor from Amazon (affiliate link).
Pre-order Ruby Sunday from Amazon (affiliate link).

New episodes of Doctor Who drop every Saturday on BBC One, BBC iPlayer and Disney+ outside the UK and Ireland. Season two is available for pre-order from Amazon (affiliate link).

Will you be adding the Fifteenth Doctor and Ruby Sunday Barbie dolls to your collection? Let me know in the comments below.

Sunday, 9 March 2025

Masters of the Universe first look



Nicholas Galitzine shared a first look at the upcoming Masters of the Universe live-action film, based on Mattel's iconic multimedia franchise, produced by Mattel Films and Amazon MGM Studios. In 1982, He-Man and Skeletor were unleashed on toy aisles! I was off sick from school when my late mum surprised me with these amazing action figures that had seemingly stepped off the pages of Fighting Fantasy...

The film will follow 10-year-old Prince Adam, who crashed to Earth in a spaceship and was separated from his magical Power Sword - the only link to his home on Eternia. After tracking it down almost two decades later, Prince Adam is whisked back across space to defend his home planet against the evil forces of Skeletor. But to defeat such a powerful villain, Prince Adam will first need to uncover the mysteries of his past and become He-Man: the most powerful man in the Universe!

It is directed by Travis Knight (Bumblebee) from a script by Chris Butler. It stars Nicholas Galitzine as Prince Adam/He-Man, alongside Camila Mendes as Teela, Alison Brie as Evil-Lyn, Idris Elba as Man-At-Arms, Morena Baccarin as The Sorceress of Castle Grayskull, Jóhannes Haukur Jóhannesson as Malcolm/Fisto, and Jared Leto as Skeletor.

Masters of the Universe is scheduled to be released in cinemas on 5th June 2026.

Are you looking forward to Masters of the Universe? Let me know in the comments below.

Tuesday, 1 August 2023

Barbie



Toy giant Mattel is no stranger to live-action adaptations of its beloved brands. I fondly remember renting Masters of the Universe, starring Dolph Lundgren (Rocky IV) as He-Man, on home video in a pre-streaming world. However, Mattel lags behind Hasbro's Transformers franchise on the big screen.

Enter Barbie. Is she the Iron Man of the Mattel Cinematic Universe spawning Barney and Hot Wheels spin-offs in an era where kidults (myself included) buy more toys?

Nick Smith, our US-based stellar scribe, gets pretty in pink to see if Barbie is plastic fantastic or destined for the pop culture bargain bin...

Guest post by Nick Smith

Great music relies not just on its memorable motifs and crescendos but also on those quiet moments in between, the pauses and hushed beats. These little gaps in the wall of sound add pace, structure and a moment to catch one’s breath.

The same can be said of other forms of art – negative space in a painting, transitions in literature, and the moments of stillness in dance.

Among all its jokes, costume changes, cameos and camera moves, Barbie’s at its best in its emotionally charged slower scenes: flashbacks and flashes sideways to the humans who play with Stereotypical Barbie, authentic slices of life with a tune that plucks the heartstrings. These are director Greta Gerwig’s forte and add depth to a story that, at times, gets very silly.

To get a full analysis of this summer’s pinkest blockbuster, I went to my local Regal cinema with Dana and Kelly, two friends who are both proud grandmothers. Dana is a Will Ferrell fan and Kelly had an original Barbie from the 1950s when she was a kid.

Would this modern take on a classic toy resonate with my female pals? Or would it only work for the rest of the audience in our movie theatre, who were ladies in the 18-25-year-old range coveted by Hollywood marketing mucky-mucks?

Barbie manages to do both, with modern, metacritical gags (Mattel is an antagonist in this movie, produced by Mattel) and an attention span short enough for TikTok teens, along with nods to classic Hollywood (ersatz backdrops, an outré musical number) and references to old toys for the blue rinse brigade.

It would have been fun to see more depth in those references – official, discontinued releases like Earring Magic Ken and Growing Up Skipper are thrown in for a quick laugh and don’t really have anything to do with the plot.

The film is strongest when we’re following a life-sized, human Stereotypical Barbie (Margot Robbie) and Ken (Ryan Gosling). They live in Barbieland, a vast, brashly coloured playset where every day is the same until someone in the real world affects her well-being.

In Los Angeles, Barbie and Ken face ridicule as they search for the person causing Barbie’s existential angst. Barbie begins to experience emotions for the first time (wonderfully performed by Robbie) and Ken learns about our patriarchal society, the opposite of the Amazonian Barbieland.

By the time Will Ferrell turns up and acts silly, a lot is stewing in this plastic pot but Gerwig balances all the ingredients perfectly. As long as the film isn’t taken too seriously, it’s a lot of fun and the social commentary is never overbearing. The message of female empowerment has been spread before, but it seems fresh and unforced.

There are holes in logic, with Ken and his fellow Kens gaining knowledge out of nowhere for the sake of a joke. A Barbie b*tch rap by Nicki Minaj and Ice Spice (‘Barbie World’) doesn’t gel with Aqua’s ‘Barbie Girl’ song. At all. Talented actors such as Ncuti Gatwa (Doctor Who) aren’t given enough to say or do, and the opening sequence is its least original; Kubrick has been spoofed many times before, most notably by Mel Brooks and in The Simpsons.

Otherwise, the movie rarely takes a wrong step.

After the movie, I asked Dana and Kelly for their verdict. Dana didn’t get it. Kelly liked the nostalgia aspect – it reminded her of visiting her friends as a kid and playing with their Barbie accessories. Is it great art? Probably not, but it’s far better than any toy tie-in has to be, surpassing its source material, acknowledging Barbie’s feminist detractors and showing us a Dream House world of possibilities.

Have you seen Barbie? What did you think? Let me know in the comments below.

Nick Smith's new audiobook, Undead on Arrival, is available from Amazon (affiliate link).

Friday, 14 July 2023

Steven Spielberg figure from Jurassic Park



Mattel Creations has announced an exclusive Steven Spielberg action figure from the collector-acclaimed Hammond Collection celebrating 30 years of Jurassic Park.

From Mattel Creations:

"Thirty years ago, Steven Spielberg recreated dinosaurs on the big screen and started a global phenomenon. Today we’re celebrating the man, the myth, and the movie with the Jurassic World Hammond Collection Man Creates Dinosaurs Steven Spielberg figure. He even comes with a camera, personalized director’s chair, and a Dilophosaurus with a removable frill and animatronic stand to reenact the magic of the original movie."

George Lucas was immortalised as a Star Wars Black Series Stormtrooper action figure by Hasbro to celebrate the 50th anniversary of Lucasfilm. As a lifelong fan of Spielberg's movies too, like many, I would love to add this Mattel action figure to my collection. However, I'll have more luck discovering a new dinosaur species on the Jurassic Coast.

Mattel VP and Global Head of Action Figures PJ Lewis says, "To celebrate the 30th, we wanted to honor the visionary that brought Jurassic Park to the big screen. Spielberg is a legend and we’ve never seen an action figure of him before, and he is just as much a part of the legacy as the dinosaurs and characters in the film. The team created the first-ever action figure of Steven Spielberg based on a behind-the-scenes photo from filming Jurassic Park."

The Jurassic Park 30th Anniversary Steven Spielberg Figure will be available exclusively at San Diego Comic-Con (SDCC) and in limited quantities on Mattel Creations.

Will you be getting the Steven Spielberg action figure? Let me know in the comments below.

Monday, 24 April 2023

Hasbro and Mattel merge iconic brands



Toy titans Hasbro and Mattel are joining forces to create co-branded toys and games beginning with Barbie and Transformers (via The Toy Book).

“We are excited to pair some of the most popular brands together for the first time,” says Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel. “This collaboration features world-class intellectual property (IP), celebrates the timeless appeal of these brands, and creates unique play opportunities for fans.”

This summer sees highly-anticipated movies for Barbie and Transformers brands.

“With the major theatrical releases of the Transformers and Barbie movies this summer, we’re excited to bring brand-new play experiences to fans, families, and movie and toy lovers all around the world,” says Casey Collins, President, Global Licensed Consumer Products & Business Development at Hasbro. “Working with iconic brands in pop culture truly showcases our strategy in action, as we continue to expand our product experiences for audiences everywhere.”

Is it too soon for a Masters of the Universe/Transformers crossover?

Are you looking forward to Transformers Hot Wheels? Let me know in the comments below.

Monday, 27 March 2023

Funko mauls Mondo



In the wake of Funko throwing away $30 to £36 million worth of Pops into a landfill (shades of the ill-fated Atari E.T. the Extra-Terrestrial video game), the collectibles company has laid off high-end subsidiary Mondo’s co-founders and shuttered its fan-favourite movie poster division.

This is less than a year after Funko bought Mondo.

“Mondo’s devoted fanbase and high-end pop culture collectibles make it the perfect complement to Funko’s current portfolio of brands,” Funko’s Andrew Perlmutter, formerly CEO and now president, said when the deal was announced. “By leveraging our international distribution and licensing network, we feel well positioned to expedite the growth of the Mondo brand.”

I proudly wear t-shirts featuring Mondo's fantastic Star Wars creations and, had I been attending, would have worn them to Star Wars Celebration Europe 2023.

Mondo's toy division remains unaffected by Funko's cuts and continues to produce limited edition Masters of the Universe products licensed by Mattel.

The cost of living crisis has impacted industries across the globe resulting in massive redundancies to improve profits. All affected employees have my empathy as I was laid off at the start of the millennium, which pivoted me into digital content creation. Others may not have that luxury.

During the pandemic, many kidults (myself included) started collecting again. From action figures to LEGO, there's been a resurgence. However, with rising costs, folks are cutting back or stopping entirely.

I've stopped collecting most things and only occasionally buy sought-after G.I. Joe Classified Series, Vintage Star Wars and Transformers brand exclusives from Hasbro Pulse (as a non-premium member).

What are your thoughts on Funko's Mondo moves? The state of collecting? Let me know in the comments below.

Monday, 24 October 2022

Masters of the Universe at 40



40 years ago, He-Man and Skeletor were unleashed on toy aisles! I was off school sick when my late mum surprised me with these amazing action figures that had seemingly stepped off the pages of Fighting Fantasy…

Fast forward to 2022. Mattel Creations' Masters of the Universe Origins Eternia Playset is already successfully crowdfunded ahead of November's deadline. Early bird backers got King Grayskull as an exclusive bonus action figure. Moaty, the moat monster tier 2 unlock, has become a social media sensation with fans (myself included) calling for Mattel to release the figure separately in the future.

To celebrate He-Man's 40th birthday, Nick Smith, our US-based pop culture philosopher, examines the enduring appeal of Masters of the Universe.

Guest post by Nick Smith

Even He-Man can’t fight the ravages of time. The muscle-bound hero turns 40 this year. He’s yet to get a middle-aged spread and his blonde locks show no sign of pattern baldness but he’s not prevalent on toy shelves the way he used to be.

Hope is not lost for this champion of Eternia. My local Walmart has a toy Battle Cat and a Masters of the Universe Origins Castle Grayskull Playset that can be purchased from Mattel Creations for $80.

To understand why collectors are willing to pay such a mighty price for a plastic diorama, we have to go back to the ‘80s, and a world that forged the sword and sorcery of Conan the Barbarian with the pew! pew! pew! sci-fi of Star Wars to make He-Man and the Masters of the Universe.

After Mattel turned down the option to make Star Wars figures and watched Kenner print oodles of money, the company created its own concept, hiring Roger Sweet, Star Wars novelist Donald F. Glut and others to build a brand with a brand-new world to go along with it. Although the toy line was created in 1981, it didn’t hit stores until 1982. Filmation developed an animated series, syndicated in 1983.

Prince Adam (voiced by John Erwin) was the hunky alter ego of He-Man, who materialized up to save the day and fight the evil Skeletor (Alan Oppenheimer, who also voiced the cat and other characters). He-Man and Skelly both had a crew of strong warriors ripe for action-figure poses.

The protagonists included Man-At-Arms, Man-E-Faces, Orko, Fisto, Ram-Man, Teela and She-Ra, Princess of Power; the antagonists were legion, including Beast Man, Evil-Lyn, Faker, Tri-Klops, Trap Jaw and Hordak. Many of the characters had either animal or mechanical characteristics and they were all ready for grappling matches on a kid’s living room floor.

It’s no coincidence that these toy people bore similarities to the wrestling figures that followed in later years, making Mattel millions.

He-Man had a big sword but he didn’t use it often. At the time, violence was rarely condoned on American children’s television; He-Man was allowed to punch the bad guys and he tossed them around a lot. Shows would end with a moral, giving the action an ethical perspective and making it more than a half-hour ad for the toys.

130 episodes of classic He-man were produced, running for two years on its original release. Despite all his efforts to conquer Eternia, Skeletor never succeeded, and the pathos did not escape him; he admitted to his poor batting average in episodes like The Arena. No wonder he cheated to try to get the upper hand.

The animation was limited – some shots are reused, especially during skirmishes – and the storylines were simple. In 1987, the plot of He-Man’s live-action movie pulled out all the stops to compete with Star Wars on the big screen; Dolph Lundgren (Rocky IV) had the Power of Grayskull, Frank Langella was a far-from-pathetic Skeletor and James Tolkan, the cranky principal from Back to the Future, played the even more cranky Detective Lubric.

The movie cleverly brings He-Man to our world, one year after Star Trek IV: The Voyage Home showed a similar culture clash. Unfortunately, it earned less than it cost to make and a sequel, Cyborg, morphed into a non-He-Man B-movie.

As the toys dwindled, attempts were made to revive the television series, most recently on Netflix. Sympathetic loser Skeletor may have lost his battles with He-Man but he won the meme war on social media, his face popping up to taunt us as we doomscroll.

The cartoons, a live-action movie and toys all have a place in many hearts, a sign of a more innocent age where conflicts could be won with a well-aimed fist and the power of a brightly wrapped parable.

What are your memories of Masters of the Universe? Who is your favourite action figure? Are you still collecting? Let me know in the comments below.