Monday 24 April 2023

Hasbro and Mattel merge iconic brands

Toy titans Hasbro and Mattel are joining forces to create co-branded toys and games beginning with Barbie and Transformers (via The Toy Book).

“We are excited to pair some of the most popular brands together for the first time,” says Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel. “This collaboration features world-class intellectual property (IP), celebrates the timeless appeal of these brands, and creates unique play opportunities for fans.”

This summer sees highly-anticipated movies for Barbie and Transformers brands.

“With the major theatrical releases of the Transformers and Barbie movies this summer, we’re excited to bring brand-new play experiences to fans, families, and movie and toy lovers all around the world,” says Casey Collins, President, Global Licensed Consumer Products & Business Development at Hasbro. “Working with iconic brands in pop culture truly showcases our strategy in action, as we continue to expand our product experiences for audiences everywhere.”

Is it too soon for a Masters of the Universe/Transformers crossover?

Are you looking forward to Transformers Hot Wheels? Let me know in the comments below.

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