Microsoft is dropping the price of the Xbox One. From 28 February, the Xbox One will cost £399.99 in the UK, £30 cheaper than on launch.
"At Xbox, we believe there’s never been a better time to join the new console generation. To help our fans do just that, Xbox One will be available at the new UK estimated retail price from 28 February," said Harvey Eagle, marketing director of Xbox UK. "And while supplies last, fans will also get Titanfall – the most anticipated game of the year – included in the box."
Xbox One is lagging behind Sony's PS4 in sales and a Titanfall pack-in is a no-brainer. Will Titanfall sell Xbox Ones? Clearly Microsoft thinks so and the company has made much of the platform exclusive from Electronic Arts. This makes commercial sense sans Halo 5 and bodes well for the new IP.
As someone who has forgone an Xbox One in favour of PS4, I'd be interested to know readers thoughts regarding this development. Please leave a comment below.
The Xbox One Titanfall bundle can be pre-ordered now.