There's two film franchise installments I'm really looking forward to this year.
Rogue One: A Star Wars Story and Captain America: Civil War both from Disney. The former didn't get a TV Spot during the Super Bowl, but the latter did and Marvel knocked it out of the park asking audiences to choose a side: #TeamCap or #TeamIronMan.
The Captain America installments in the Marvel Cinematic Universe (MCU) are always a delight. The Winter Soldier is my favourite MCU movie and there's no reason not to expect directors Joe and Anthony Russo to up the ante further in Civil War when it's released 29th April in the UK.
It wasn't all about divided loyalties from Marvel at the Super Bowl. An hilarious tie-in with Coca-Cola pitched Ant-Man against the Hulk.
Next time you're reading or watching the MCU reach for a Coke.