Wednesday, 18 October 2006

Reuters Second Life

Reuters, the global news agency, has launched a virtual bureau in Second Life, to cover events and business from within the online simulation game. I first learnt of this strategic partnership whilst listening to Today on BBC Radio Four.

The office will be staffed by Reuters media correspondent Adam Pasick, known as Adam Reuters within Second Life, who will report to players within the game as well as being Reuters' Second Life expert.

"In Second Life, we're making Reuters part of a new generation," said Tom Glocer, Reuters CEO. "We're playing an active role in this community by bringing the outside world into Second Life and vice versa."

Second Life has over 600,000 users worldwide and is looking to open a UK office.

Will Bloomberg follow in Reuters steps?