Monday, 14 November 2011

Sony set to battle Apple in your living room



Apple TV is seen, by some, as a trojan horse and there's every possibility that it could challenge Microsoft, Nintendo and Sony in the home video game console space! Why? Add a faster processor, the App Store echo system and tether Apple TV to an iPhone, iPod touch or iPad and boom! However, imagine an Apple television that acts as a point of convergence with voice control (Siri) and we're in the Star Trek universe as envisaged by conceptual designer Michael Okuda.

Longtime followers of Apple wouldn't have been surprised by the news that Steve Jobs had told Walter Isaacson, his official biographer, that he'd "cracked it".

“'I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.'”

Sony has entered the fray and promises to deliver a next generation TV experience to rival Apple. Presumably BRAVIA Internet Video will underpin this and the XMB (ported from its PlayStation brand) is a compelling alternative to Apple's iOS. However, Sony has lost significance in the past decade and Apple is more than capable of delivering Steve Jobs' vision into the living room.

"Siri, Star Trek: The Next Generation series 3. On screen."