I'm not especially enamoured with Hollywood's ongoing obsession with 3D in an attempt to woo audiences into multiplex cinemas with ever-increasing ticket prices due to lack of competition. However, James Cameron's Avatar and Gravity are notable exceptions.
A week doesn't go by without another multiformat release; the majority of which undergo 3D conversion in post-production with very mixed results.
To up the ante Guardians of the Galaxy director James Gunn took to his Facebook page:
Just got out of working on the 'Guardians' cut for IMAX 3D and I'm unbelievably excited about it. Guardians of the Galaxy has been planned as a 3D film from its very inception. Yes, if you see the film in 2D, you'll get a full experience. But the 3D experience promises a little something extra. Unlike many directors, I've been actively involved with converting every shot to 3D, making sure it works perfectly for the story and the film, making sure it's spectacular and immersive without being silly, distracting, or overly showy. 3D conversion was once far inferior to shooting in 3D, but over the past couple years new technology has allowed us incredible control over the 3D effects, making it equal to or in some cases greater than shooting in 3D.
As an EXTRA benefit for those who see the film in IMAX 3D, we will be changing aspect ratios throughout the film in a way that makes the experience even fuller and more encompassing. I've personally chosen all the places where the changes occur and, again, I love how it's coming along. The changing aspect ratios in this case are actually a part of the storytelling.
Just wanted to share some of this stuff with you guys since I haven't had a chance to talk about the 3D much. Hope you're all having a great day. Hi!
Kudos to Gunn for being hands-on in this instance. Other directors may be pressured into further post-production add-ons to the detriment of any artistic considerations. Edge of Tomorrow's battles were primarily set in daylight to accommodate the darker viewing experience inherent in 3D projection.
Will you see Guardians of the Galaxy in IMAX 3D? Let me know in the comments below.