Stream the World Cup on NOW TV Box with ITV Player

From today customers using a NOW TV Box will start to see the ITV Player app automatically download onto their device as part of a phased rollout over the coming weeks. It’s the latest and last terrestrial catch up TV service to launch on the NOW TV Box, which already offers BBC iPlayer, 4oD and Demand 5.

Customers will be able to catch up on ITV, ITV 2, ITV 3, ITV 4 and CITV from the last 30 days on their TV. This will add hours of great content available via the NOW TV Box, for no extra cost.

This summer those with a NOW TV Box can enjoy a carnival of footballing action through the app with all the drama of ITV’s 34 World Cup matches being made available on demand through ITV Player. And it doesn't stop there – never miss episodes of popular shows such as Coronation Street, Midsomer Murders or Emmerdale again.

The NOW TV Box will continue to evolve over the next month with a new software update rolling out to all devices. Customers can look forward to a refreshed homepage screen with a new look and feel, making it easier to navigate the apps available on the device and also see the arrival of the BBC Sport app.

Martin Goswami, director of pay and distribution at ITV, said: "A key part of our strategy is to make our content accessible on multiple platforms and we are delighted to be working with Roku to bring our programmes to their devices."

Ed Lee, VP content acquisition at Roku said: "ITV Player is one of the most recognized sources of programming in the UK and we're delighted to bring its premier library of popular shows to Roku customers in the UK. Our focus is always on offering the best streaming entertainment and ITV is a great addition for TV lovers."

Gidon Katz, director of NOW TV, comments: "The NOW TV Box is already great value for money and now with the addition of ITV Player there is even more great content to enjoy on your main TV. Combining World Cup action and award winning soaps with the flexibility to dip in and out of great movies, entertainment or sport from NOW TV, our little box has all bases covered."

Buy a NOW TV Box from £9.99 including postage and packaging.