Friday 14 December 2007

Wii Raincheck

Nintendo has decided to pull all UK television advertising spots for its most sought after Wii due to serious stock shortages! Perhaps Nintendo of Europe should take a leaf out of their counterpart's book across the pond?

To help assuage consumers' complaints that they can't find a Wii, Nintendo of America announced this morning that they will begin a 'Wii Raincheck' program. If you pay in full for a Wii before Christmas, you can get a raincheck that you'll be able to redeem for a Wii in January.

Fils-Aime said that the program will be run entirely through retailer GameStop, who he says has "many tens of thousands" of certificates.

The program, says Fils-Aime, is for people who want "something to put under the tree."

"A certificate needs to be matched to a specific Wii which needs to be matched to a specific store. Only this retailer has the ability to pull off such a program," said Fils-Aime in regards to why GameStop will be the exclusive partner for this initiative.

Reggie Fils-Aime also said this morning that Wii will be available this weekend in many stores, advertised in circulars for Best Buy, Circuit City, etc.

The 'Wii Raincheck' program recalls Kenner's Early Bird Certificate Package for Star Wars! Kenner, blindsided by the success of Star Wars, was unable to produce enough action figures for the lucrative Christmas market! So, in an inspired move, Kenner offered shoppers in 1977 empty boxes which contained a certificate promising a set of action figures, including Luke Skywalker, Princess Leia and R2-D2, in the New Year! Thirty years later and Nintendo of America is doing the same thing!

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