In a self-publicising letter that would make James Cameron envious, Michael Bay opines the 'perfect' viewing conditions for theatrical 3D playback of his latest Transformers movie.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0ms0kVuHeISjbm5E-gPwdg2aEIBlkv8JXS_CkZsvvrShhpH__DHd9gq0UVzsROyBvFrLe0lquMDRenw4W5YjzapQN71Q0E9vGdE7UEnTIi5dEZMFzCz3Buo_chy3rpk0tnVfi/s1600/bay.jpg)
With escalating ticket prices, in the midst of an economic recession, audiences should demand the highest standards of theatrical presentation - properly calibrated home cinemas can easily best most multiplexes. That said, it's not just about the technology, it's the story that truly matters... Try certifying that with THX?
Source: Deadline Hollywood
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0ms0kVuHeISjbm5E-gPwdg2aEIBlkv8JXS_CkZsvvrShhpH__DHd9gq0UVzsROyBvFrLe0lquMDRenw4W5YjzapQN71Q0E9vGdE7UEnTIi5dEZMFzCz3Buo_chy3rpk0tnVfi/s1600/bay.jpg)
With escalating ticket prices, in the midst of an economic recession, audiences should demand the highest standards of theatrical presentation - properly calibrated home cinemas can easily best most multiplexes. That said, it's not just about the technology, it's the story that truly matters... Try certifying that with THX?
Source: Deadline Hollywood
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