Sunday 26 June 2011

Michael Bay's open letter to theatre projectionists

In a self-publicising letter that would make James Cameron envious, Michael Bay opines the 'perfect' viewing conditions for theatrical 3D playback of his latest Transformers movie.

With escalating ticket prices, in the midst of an economic recession, audiences should demand the highest standards of theatrical presentation - properly calibrated home cinemas can easily best most multiplexes. That said, it's not just about the technology, it's the story that truly matters... Try certifying that with THX?

Source: Deadline Hollywood

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