Thursday 4 September 2014

Amazon Fire TV to challenge Apple TV in Europe

Amazon has announced Fire TV is coming to Europe only months after the sleek streaming device's US debut.

Speaking on the first day of the IFA technology show in Berlin, senior vice president of devices David Limp said: "We think that the products that are out there - and we sell a lot of them on Amazon - just haven't offered customers the value that we think you can, and this is an existence proof that you can put a lot of horsepower and performance into a box, at a great value."

Fire TV ships from 23rd October. The device will be available from Amazon, Argos, Dixons, Sainsbury's and Tesco.

New and existing Prime members can pre-order Fire TV for only £49 in the UK. That's a £30 saving on the listed price until Monday.

Jeff Bezos, Amazon Founder and CEO said: "Tiny box, huge specs, tons of content, incredible price- customers love Fire TV and we’re thrilled to introduce it in the UK.

"Voice search that actually works means no more typing on an alphabet grid. Our exclusive new ASAP feature predicts the shows you’ll want to watch and gets them ready to stream instantly. And our open approach gives you not just Amazon Instant Video and Prime Instant Video, but also Netflix, Sky News, YouTube, Spotify, and more."

In related news. Amazon has reported a 70% increase in streaming since rebranding LOVEFiLM.

“Customers tell us that they love exclusive content and we see that these movies and TV shows almost always enter the Top 5 most watched lists immediately”, said Chris Bird, Film Strategy Director for Amazon Prime Instant Video UK. “Since exclusive content has continuously been among the most streamed, we are very happy to announce more highlights coming up this autumn such as the Amazon Studios original series Transparent starring Jeffrey Tambor and Roman Coppola’s Mozart In The Jungle, and of course the third series of the cancelled popular British drama Ripper Street which we’re currently filming exclusively for Prime Instant Video customers and will launch later this year before broadcast on the BBC next year.”

Tempted to add another box below your TV? Let me know in the comments below.

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