Friday 7 November 2014

The Force Awakens on Twitter

Disney unveiled the official title for Star Wars: Episode VII on Twitter!

The Force Awakens.

No waiting until the first teaser trailer to reveal the hotly-anticipated subtitle. Social media has changed the landscape of marketing and this is a sign of the times in an era of instant gratification.

The title was met with enthusiasm and derision in equal measure. However, it's better than Attack of the Clones and the Star Wars font dwarfs the subtitle. Keeping it old school.

The Force Awakens sans Episode VII evokes the original trilogy and alludes to the possible central threat in the new Star Wars trilogy. A Sith uprising and a desperate search for Luke Skywalker who has been in hiding since Return of the Jedi. This is only fun speculation and fans will have to wait until December 2015 to discover what JJ Abrams and his Bad Robot cohorts have in mind.

What do you think of The Force Awakens? Let me know in the comments below.

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