Monday 5 October 2015

Hasbro's Transformers ten year box office plan

Hasbro has been watching the Marvel Cinematic Universe (MCU) and DC Universe (DCU) with envious eyes. The toy company has announced a ten year plan for four more Transformers movies, which will form the bedrock of a transmedia universe. This will most likely include spin-off movies focussing on popular characters such as Bumblebee.

"You’re going to see a new Transformers movie coming from Hasbro and Paramount and Michael Bay and our other partners," said Hasbro Studios president Stephen Davis, adding, "We decided that we wanted to plot out the next 10 years of the Transformers franchise, so we got together in a room over a three-month period of time." Davis refers to the likes of Akiva Goldsman, who won an Academy Award for her A Beautiful Mind screenplay.

The franchise is no darling of the critics, but the box office suggests there's a rabid fanbase for Rock'em Sock'em Robots in IMAX 3D.

Brace yourself for more, much more, than meets the eye!

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