Sunday 27 December 2015

Star Wars makes a billion at the box office in 12 days

Briefly emerging from seasonal slumber to catch up with Star Wars: The Force Awakens' box office tally before New Year.

To the surprise of absolutely no one, the new movie has taken over a billion dollars at the box office. This is unprecedented in such a short time frame and suggests The Force Awakens may surpass James Cameron's Avatar as the biggest grossing movie of all time.

"You almost have to rewrite all the record books for this movie," box office analyst Paul Dergarabedian of Rentrak said. "It's absolutely mind-blowing that 'Star Wars' could get to a billion dollars in 12 days and it hasn't even opened in China, the second biggest movie market in the world."

"It's great for the audiences, great for studios and theater owners in particular who can point to this and say the movie theater industry is as viable and relevant as it's ever been," he said.

Back to building LEGO Star Wars...

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