Friday 29 January 2016

New NOW TV Smart Box teases 4K

Sky Q isn't the only new product from Sky this year. NOW TV, the company's streaming service, is to get a NOW TV Smart Box that appears to be based on a Roku 4 (supports 4K) and includes 60 free-to-air channels when it's released later this year.

Additionally, a brand new user interface (UI) will be rolled out in February to existing NOW TV Boxes. A new ‘Best of Catch Up’ section, curated by content partners, showcases all the best shows customers may have missed in one place.

Gidon Katz, Director of NOW TV said: “The launch of our new homepage on the NOW TV Box will make it easier than ever for our customers to quickly find and watch their favourite shows. And when the new NOW TV Smart Box arrives later this year, it will be the perfect one-stop box to get a contract-free, flexible way of watching the best of pay TV and free-to-air content all in one place.”

Last year the NOW TV Box was refreshed with a Roku 3-based model that is 6 x faster and I've been most impressed with it. You can read my review of the original NOW TV Box here.

With the news of a NOW TV Smart Box and the possibility of 4K content. I'm hopeful Sky's streaming service will offer 1080p and 5.1 surround sound in the near future. NOW TV has lagged behind competitors Amazon Prime and Netflix in this regard.

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