Monday 9 January 2017

Steve Jobs announced the iPhone 10 years ago

Ten years ago today, the late Steve Jobs announced the iPhone during his keynote speech at MacWorld 2007. The device had been mooted for sometime and the then Apple co-founder and CEO confirmed such.

"This is the day I've been waiting for the last 2 years", he said.

At the time, competitors like Motorola, Nokia, Microsoft, and BlackBerry dismissed Apple's ambition to change the phone industry forever.

Apple's fortunes would be transformed in the wake of the iPhone's launch. Propelling the Cupertino-based company to become one of the world's wealthiest corporations.

"iPhone is an essential part of our customers' lives, and today more than ever it is redefining the way we communicate, entertain, work and live," said Tim Cook, Apple's CEO. "iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come."

The iPhone hasn't been without its controversies. From "bendgate" to "antennagate". Laterly, the competition has caught up and the touchscreen user experience (UX), as depicted in Star Trek: The Next Generation, is now commonplace in many people's lives.

However, Apple, under the stewardship of CEO Steve Jobs, once again popularised the way consumers interact with technology. Jobs' second act will be an enduring legacy. He may have been regarded as a controversial figure, with his so-called 'reality distortion field', but I sure miss his keynote speeches.

What are your iPhone memories? Let me know in the comments below.

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