Force Friday II is a week today. A bi-annual merchandising event celebrating all-things Star Wars that began with The Force Awakens. This year, to promote The Last Jedi in theatres, Disney is releasing an augmented reality (AR) app for mobile devices.
“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi. Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, President of Lucasfilm.
From 1st September thru 3rd September, fans will be able to capture their favourite characters at participating retailers in-store and online, and upload them using hashtag #FindtheForce to enter a sweepstake to attend the premiere of The Last Jedi.
Lucasfilm uploaded a cryptic message from General Leia.
For more information, visit Find the Force.
How are you celebrating Force Friday II? Let me know in the comments below.
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