Monday 18 January 2021

Apple TV+ free trial extended to July

Apple is extending its free 1-year trial for Apple TV+ until July 2021. A win-win for consumers (myself included) who took out a free subscription, included with an eligible device, before or during the pandemic.

This is a smart move by the Cupertino-based tech giant.

The streaming market has become saturated with Netflix, Amazon Prime, BritBox, HBO Max, NOW TV and many more all vying for your money during socio-economic uncertainty. And Disney+ dominates with its live-action Star Wars and Marvel Studios spin-offs, and decades-spanning back catalogue soon to be further bolstered by Twentieth Century Fox film and television assets under the Star brand from February.

So, the $2 trillion dollar company is building a strong catalogue of originals to hook subscribers for the long term. During the holidays, I finished Mythic Quest: Raven’s Banquet and Servant ahead of its second season this month. However, and perhaps ironically, I've yet to watch For All Mankind from Ronald D. Moore who was behind the seminal Battlestar Galactica reboot. Personally, after availing myself of the free trial, I'll switch to Apple One, which combines Apple TV+ and Apple Music.

Will you continue to subscribe following the free trial? Let me know in the comments below.

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