Longtime Disney collaborator Coca-Cola has announced collectable Star Wars cans and bottles with 30 character designs and Disney Park exclusives to commemorate 70 years of partnership.
"This collaboration is about more than just bringing together two iconic brands-it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up," Islam ElDessouky, Coca-Cola’s global VP, creative strategy and content, said in a statement.
Thanks to a new Augmented Reality (AR) experience from Coca-Cola and Star Wars, you can be just like Princess Leia and send your own holo messages to friends, loved ones ... and maybe even retired generals-turned-Jedi hermits!
“Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives,” Mindy Hamilton, SVP of global marketing partnerships at The Walt Disney Company, said in a statement. “This custom campaign is for them and inspired by them.”
Each of the 30 Coke cans and bottles will feature a distinct character with a unique design.
In the Original Taste, consumers can find designs featuring characters such as Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, The Mandalorian, and Emperor Palpatine.
Characters available in the Zero Sugar variety include Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, R2-D2, and an Imperial Stormtrooper.
Will you be collecting the Star Wars-themed Coca-Cola cans and bottles? Let me know in the comments below.
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