After 4 years, Star on Disney+ internationally will be rebranded as Hulu later this year as the House of Mouse consolidates its streaming services and focuses on the Disney+ app after buying out Comcast’s stake in Hulu.
Star ushered in grown-up content on Disney+ in 2021. However, Hulu is synonymous with prestige television from The Bear to ShÅgun, and has far greater brand recognition. In 2009, Hulu and ITV almost signed a content deal.
Disney+ currently comprises Disney, Pixar, Marvel, Star Wars and National Geographic, with the ESPN and Star brands available in selected territories.
“Work is already underway to continue enhancing our technology, and over the coming months, we will be implementing numerous improvements within the Disney+ app, including exciting new features and a more personalised homepage,” said Disney in a statement. “All of this work will culminate with the unified Disney+ and Hulu streaming app experience that will be available to consumers next year.”
Could UK-based Disney+ subscribers (myself included) see Hulu launched as soon as next week to tie in with Alien: Earth?
What are your thoughts on Hulu launching internationally on Disney+? Let me know in the comments below.
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