Compare the Market has launched a Meerkat Movies tie-in with Star Wars: The Last Jedi and recreates a scene from The Force Awakens in its latest advertisement.
Mark Vile, Chief Marketing Officer at comparethemarket.com, said: “The Star Wars franchise evokes nostalgic memories for many people, with a trip to the cinema often a highly anticipated family event. After a hugely successful partnership with Disney for Star Wars: The Force Awakens, the biggest movie of all time in the UK, we’re delighted to be working on the next instalment of this iconic film franchise.
"We’ve got some exciting activations in the pipeline that our customers are going to love and be able to get actively involved in, so would advise everyone to keep a look out, as more is yet to be revealed.”
Star Wars: The Last Jedi is in UK cinemas from 14th December.
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