Thursday, 20 September 2018

Disney's streaming service adds Loki and Scarlet Witch



Earlier this week the first trailer for Captain Marvel dropped and now Variety is reporting Disney's upcoming streaming service (known as DisneyLife in the UK & Ireland) is about to be bolstered by live-action Marvel Cinematic Universe (MCU) spin-offs featuring Loki and Scarlet Witch.

Like stablemate Star Wars, the live-action MCU series will be boosted by a multimillion-dollar budget as Disney enters a crowded streaming market dominated by rivals such as Netflix, Amazon Prime and DC Unlimited, which was recently launched on Batman Day. So much so, Tom Hiddleston and Elizabeth Olsen are expected to reprise the roles of Loki and Scarlet Witch respectively.

Disney CEO Bob Iger on the upcoming streaming service:

“It’s a direct relationship with customers: the ability to provide more customized, personalized experiences; new ways to monetize; a proximity to a customer that doesn’t have intermediaries. You’re going to see growth in direct-to-consumer businesses. You’re probably going to see less channel watching; we’re already seeing that. You’re probably going to see less bundling of channels and more selling of specific brands, programs, etc.

I’m impressed with what has been accomplished at Netflix and Amazon. But none of them is either Disney or Marvel. Or Pixar. Or Star Wars or National Geographic or FX or Searchlight or Avatar — I could go on. So we enter the business that they’re in, in many respects, with an advantage from a content perspective that will enable us to focus on quality rather than just volume.”


Iger went on to address the matter of Marvel properties from Fox merging under the auspices of Marvel Studios president Kevin Feige:

"I think it only makes sense. I want to be careful here because of what’s been communicated to the Fox folks, but I think they know. It only makes sense for Marvel to be supervised by one entity. There shouldn’t be two Marvels. Kevin’s got a lot of ideas."

Whether or not the Loki and Scarlet Witch spin-offs are prequel series, given the events of Avengers: Infinity War, remains to be seen.

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