Ahead of this week's Consumer Electronics Show (CES) in Las Vegas, Apple and Samsung announced a strategic partnership to add iTunes Movies and TV Shows and AirPlay 2 to Samsung Smart TVs released in 2018 onwards.
Further to this. The Cupertino-based company will announce further manufacturer partnerships during CES. This is expected to include LG, Panasonic and Sony.
The move outside of Apple's ecosystem is forward-looking and taps into the company's investment in original content to compete with rivals including Netflix and Amazon Prime, spearheaded by a collaboration with director JJ Abrams (Star Wars: The Force Awakens).
Apple Music is already available as an Alexa skill in the US and AirPlay 2 is coming to third-party speaker manufacturers including Bose this year.
What are your thoughts on Apple's streaming strategy? Let me know in the comments below.
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