Friday 22 November 2019

NOW TV Boost with Full HD and 5.1 ahead of Disney+

Since NOW TV launched in 2012, the Sky-owned streaming service has lagged behind competitors Netflix and Amazon Prime by offering only 720p and stereo sound. With new entrants including Apple TV+ and Disney+ entering the fray, NOW TV has to level up.

Today the company has announced NOW TV Boost, which adds 1080p and 5.1 surround sound (on compatible devices) for an extra £3 per month and works with the Entertainment, Sky Cinema, Sky Sports and Kids Passes. That's £62 combined!

"NOW TV Boost is an important step in offering our customers a higher quality viewing experience," said NOW TV's managing director, Marina Storti.

"It’s launching ahead of the Christmas season so you can enjoy the best and biggest blockbusters and box sets of the year, together with live coverage of your favourite sports in Full HD with surround sound."

Whilst this is a welcome improvement, behind a questionable paywall, NOW TV falls short of 4K with HDR and Dolby Atmos + Vision already available on Sky Q and its competitors. Disney+ will launch in the UK with 4K support in March 2020.

I'll be trying out a free 7-day trial of NOW TV Boost with the premiere of Captain Marvel on Sky Cinema Disney.

Will you be subscribing to NOW TV Boost in addition to the existing Passes? Let me know in the comments below.

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