Friday 28 January 2022

The toy Force is strong with Hasbro

Hasbro has renewed its license with Disney to produce Star Wars merchandise and added Lucasfilm stablemate Indiana Jones ahead of the untitled fifth film instalment in 2023.

"We're proud to deepen our close working relationship and collaborate with the Disney team to bring innovative and engaging play experiences to kids, fans, and families inspired by some of the world's most iconic entertainment brands," said Eric Nyman, Chief Consumer Officer, Hasbro, in a press release. "In addition to a slate of new collectibles, figures, role play gear, and games for Star Wars and Marvel, it's an honor to bring Indiana Jones back to Hasbro and help introduce the beloved franchise to a new generation of fans."

Kenner, which the Pawtucket-based company now owns, produced a toy line for Raiders of the Lost Ark but it never reached UK shores.

"Disney has long valued its relationship with Hasbro in developing fresh, imaginative products and toys that delight our fans of all ages," said Stephanie Young, President of Disney Consumer Products, Games and Publishing. "We're thrilled to continue collaborating with this iconic company—one that will help lift our consumer experiences across the Marvel, Star Wars and now Indiana Jones franchises to new heights for years to come."

Are you excited about Hasbro's new Indiana Jones toy line or do you prefer Star Wars and Marvel Legends? Let me know in the comments below.

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