Hasbro has previously inked co-branded deals with Mattel and McFarlane Toys. Now Playmates Toys is producing licensed Power Rangers products beginning in 2025.
“We are honored to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children. Playmates and Hasbro speak the same toy language and share a passion for POWER RANGERS, a multi-generational phenomenon that has stood the test of time,” said Karl Aaronian, Playmates’ SVP of Marketing.
The fan-favourite live-action superhero franchise has been relatively dormant outside the adult collector market. In the early nineties, Power Rangers merchandise ruled toy aisles causing shopping chaos for families at Christmas.
"Playmates’ ability to interpret character-based storytelling in highly detailed, innovative, and affordable products has revitalized several iconic brands, they are the perfect fit to fully expand the POWER RANGERS franchise,” said Casey Collins, President of Licensed Consumer Products at Hasbro. “While we’ll continue to provide oversight and direction on future POWER RANGERS product ranges, Playmates will leverage its action figure and accessory design, development and marketing expertise to create an entirely new play and collecting experience for fans of all ages. With two powerhouse companies coming together to support a powerhouse brand, the potential is limitless!”
Are you looking forward to Playmates' Power Rangers? Let me know in the comments below.
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