Star Wars: The Black Series and Star Wars: The Vintage Collection collectors (myself included) can rejoice.
Hasbro has extended its long-running Disney partnership, securing Star Wars and Marvel licenses for years to come.
"It’s an honor to be able to deepen our relationship with Disney Consumer Products to create even more magical play experiences for consumers across the globe," said Tim Kilpin, Hasbro's President, Toys, Board Games, Licensing and Entertainment. “Star Wars and Marvel provide an extensive array of captivating content that gives us an unlimited trove of fresh ideas to create from. Our collaboration spans more than half a century, and we look forward to strengthening our relationship by bringing consumers everywhere brand-new play experiences tied to the exciting universes and characters of Star Wars and Marvel.”
With this extension, Hasbro doubles down on fan-favourite franchises and deepens its powerhouse partnership with Disney.
"We look forward to continuing to collaborate with Hasbro to evolve our expansive portfolio of Star Wars and Marvel toys that bring these iconic adventures into daily life,” said Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products. "From must-have collectibles to Lightsaber toys, we aim to push the boundaries of creativity to deliver innovative products and engaging play experiences that bring our fans closer to their favorite stories and characters.”
Growing up as an only child, I amassed a large collection of action figures and accessories from Star Wars to Return of the Jedi. My favourite toys included a 12" Boba Fett action figure, AT-AT, Millennium Falcon, Jabba the Hutt action playset and an Imperial Shuttle.
30 years ago, following the purchase of Kenner, Hasbro launched Star Wars: The Power of the Force, which reignited my collecting after Kenner ended the original vintage toy line in 1985. Due to the cost of living crisis and tariffs, I'm solely focussed on Star Wars: The Vintage Collection.
2027 marks the 50th anniversary of Star Wars, so expect to see plenty of action-packed products to celebrate.
Are you happy Hasbro has extended its deal with Disney to produce more Star Wars products? Let me know in the comments below.
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